Personalized Plates Queensland: Naked by day and by night

Personalized Plates are all about expressing yourself on a number plate. In this execution, we used the medium to express itself. By removing the usual printed skin, the Adshel bared all and became completely NAKED.

Advertising Agency: SapientNitro Brisbane, Queensland, Australia
Creative Directors: Nancy Hartley, James Burchill
Copywriter: Bevan Lewis
Art Director: Ken Roney
Agency Producer: Emma Sparshott
Account manager: Anna Austin
Via: bestadsontv

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4 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

This suggests a campaign of ideas in other mediums...

Not sold, if this is a stand alone 'media' idea.

Will Think for Salary

Guest's picture
Guest

PPQ have been doing this style of ad for ages. http://www.ppq.com.au/InfoHub/MediaCentre.aspx

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I'm confused by the 'Naked'.

aido's picture
aido
49 pencils

Bare Adshels have been done to death.

a-doh.com

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