Personalized Plates Queensland: Naked by day and by night

Personalized Plates are all about expressing yourself on a number plate. In this execution, we used the medium to express itself. By removing the usual printed skin, the Adshel bared all and became completely NAKED.

Advertising Agency: SapientNitro Brisbane, Queensland, Australia
Creative Directors: Nancy Hartley, James Burchill
Copywriter: Bevan Lewis
Art Director: Ken Roney
Agency Producer: Emma Sparshott
Account manager: Anna Austin

October 2010


Roger Keynes's picture
Roger Keynes
5498 pencils

This suggests a campaign of ideas in other mediums...

Not sold, if this is a stand alone 'media' idea.

The Jobless Writer
Will Think for Salary

Guest's picture

PPQ have been doing this style of ad for ages.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I'm confused by the 'Naked'.

aido's picture
49 pencils

Bare Adshels have been done to death.

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