Persil: Flamingo

Protect them before they fade.

Advertising Agency: DDB, Poland
Art Director: Johan H. Ohlson, Iwa Bondarczuk
Copywriter: Ruda Mazurek, Marek Wyznikiewicz
Photography: Peter Lippmann

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27 comments

bknowlden's picture
bknowlden
3647 pencils

Exquisite art direction, but it seems a few steps removed.

a flamingo is colorful = flamingos need protections = your colorful clothes need protection = your clothes need Persil...

baffled's picture
baffled
108 pencils

I think you are making it too complicated brandon. A colorful flamingo needs protection, just like your colorful clothes (which happen to be in the shape of a flamingo). See? Lot easier;)

baffled's picture
baffled
108 pencils

Yep, same headline basically but completely different visuals, in my opinion Persil is much better.

Guest's picture
Guest

Forced.

Crisp One's picture
Crisp One
2007 pencils

the AD is awesome.....how long were you guys hanging out with a washer when this hit you?

i'da give it a 10/10 but im not hot on the logo treatment...not that its bad... but could have as much thought as the art direction.

miko1aj's picture
miko1aj
3097 pencils

congratulations mates. Gratulacje. Piękna sprawa.

talkingisfree's picture
talkingisfree
2572 pencils

I don't know, it is different from other stuff, but it seems a little bit forced conceptually and visually also. However, it works. Don't like the art direction, lettering and stuff.

Guest's picture
Guest

nice

Guest's picture
Guest

El recurso de hacer formas con la ropa esta requete usado; por lo tanto la creatividad no me impresiona, pero me gusta mucho la direccion de arte.

Guest's picture
Guest

Really???
I saw it as more of a biodegradable product that is friendly to the environment...

JAG's picture
JAG
166 pencils

Grabs your attention. If you are having trouble with fading clothes, the ad will connect. I agree the sign looks amatuerish.

bottleHeD's picture
bottleHeD
84 pencils

It's a very nice visual, but the thought seems a little disconnected. Or rather, a little too heavy. Saving the environent and animals is a little too somber for a detergent.

Bianconiglio's picture
Bianconiglio
406 pencils

boring

Guest's picture
Guest

nice visual ..

It's not an outdoor Ad but a Print, isn'it ?

Guest's picture
Guest

Did I just get flashed by a pair-ah-Pantiez? Ewww!

Anyway, the concept is real nice. Very Good Work... Keep it up.
Even so, the Board needs attention. (Looking into detail the wood piece is just not appealing)

Guest's picture
Guest

Did I just get flashed by a pair-ah-Pantiez? Ewww!

Anyway, the concept is real nice. Very Good Work... Keep it up.
Even so, the Board needs attention. (Looking into detail the wood piece is just not appealing)

Guest's picture
Guest

Did I just get flashed by a pair-ah-Pantiez? Ewww!

Anyway, the concept is real nice. Very Good Work... Keep it up.
Even so, the Board needs attention. (Looking into detail the wood piece is just not appealing)

Guest's picture
Guest

WOW

Guest's picture
Guest

Amazing

louie_wang's picture
louie_wang
160 pencils

very nice!

Guest's picture
Guest

intersting.

Guest's picture
Guest

The board is supposed to look "home-made" so it resembles a sign made by activists...

Guest's picture
Guest

what is outdoor about this??

Guest's picture
Guest

Excellent

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