Persil: Fish

Protect them before they fade.

Advertising Agency: DDB, Poland
Art Director: Johan H. Ohlson, Iwa Bondarczuk
Copywriter: Ruda Mazurek, Marek Wyznikiewicz
Photography: Peter Lippmann

16 comments

john ler's picture
john ler
667 pencils

The line would have been stronger with actual endangered species...
(Unless fishes and butterflies are some of them)

But still a good campaign.

doubleoseven's picture
doubleoseven
106 pencils

Contrived but still nice.

baffled's picture
baffled
108 pencils

Some tropical fish and butterflies are endangered but i agree that there are animals that are more known to be. However i think that it doesn't matter since we are talking about colors which we don't want to disappear. How dull would the world be without color :)

Guest's picture
Guest

oh, that persile's supposed to be a no-pollution item, isn't it?

Guest's picture
Guest

Superbly art directed. Though the idea is a bit forced I wud have to say.

TRICKY's picture
TRICKY
3950 pencils

its a winner bravo "clap clap clap"

The man who stops advertising to save money is like the man who stops the clock to save time

Stevil's picture
Stevil
108 pencils

Great execution of an awesome idea! I love it!!!

JxCx138's picture
JxCx138
152 pencils

clap clap clap clap !!!!!!!!

\o/ \o>

Hell yeah!!

chinaski's picture
chinaski
951 pencils

i find it ironically shamless when the world's one of the biggest chemicals producer and waster says this.

Guest's picture
Guest

so i guess u only do handwash with an ecological bar of soap in your tub?

Guest's picture
Guest

I suppose they are realising it now... and probably this effort means taking some action?

But still... nice job noticing the truth.

Guest's picture
Guest

a sock, brassiere, and may be panties. cute

Guest's picture
Guest

SOLID art direction. how i wish i did this.

Guest's picture
Guest

it is really inspiring beautiful etc etc...

Guest's picture
Guest

it is nice.....................

Guest's picture
Guest

VERY NICE ! :)
( I'll ignore the controversial message - using chemicals actually kills animals...)

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