Persil: Butterfly

Protect them before they fade.

Advertising Agency: DDB, Poland
Art Director: Johan H. Ohlson, Iwa Bondarczuk
Copywriter: Ruda Mazurek, Marek Wyznikiewicz
Photography: Peter Lippmann

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8 comments

Boccioni's picture
Boccioni
149 pencils

Well done, could work nicely as an environmental ad for eco friendly soap. Not a fan of the picket sign headline.

Guest's picture
Guest

This one is forced. I can't think of a garment that looks like this.

Guest's picture
Guest

Its made out of a few garments.

TRICKY's picture
TRICKY
3950 pencils

beautiful campaign -kudos-

The man who stops advertising to save money is like the man who stops the clock to save time

goree's picture
goree
37 pencils

excellent campaign. Superb art direction.

NastyJester's picture
NastyJester
744 pencils

I love the campaign, and I'm guessing it's for Persil's eco friendly detergent... in which case my only comment would be to spell it out a little. I know Art Directors hate copy, but a small line explaining why the product is environmentally friendly might rid some of the confusion.

Saying that, if it's not for eco-friendly detergent, then I don't like the idea as much.

CopywriterInTraining's picture
CopywriterInTraining
162 pencils

I don't think it's forced at all, the point is not to make it look like a garment. It's to show that the care of a garment (with Persil) won't have a negative impact on the environment.
Well done.
And I agree, it could use a quick line about the eco-friendly element.

sush's picture
sush
552 pencils

yep dis is lovely, very good.thumbs up.
its easy to understand esp if u knw d product but i tink a few line wud mak it work best.kudos

sue

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