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Comments (13)

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Highest Rated

ishiboy's picture
ishiboy
Activity Score 497

I think it would have helped if the creators had given a small write-up about the product. While it did create intrigue, it didn't really hit me until I read Hadrons explanation. Something to keep in mind while dealing with products that most people don't know about.

skeMaMen's picture
skeMaMen
Activity Score 428

wt...?!

>>> Designed to be signed...

eatammela's picture
eatammela
Activity Score 4

Nice.

Hadrons's picture
Hadrons
Activity Score 6017

Cool illustration, but I would like to know how it was applied? bars only or billboards ?

As for itself Outstanding ! Totally captures the era. :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
Activity Score 44796

not working for me.

ishiboy's picture
ishiboy
Activity Score 497

Hmmm

ignitionspark's picture
ignitionspark
Activity Score 212

Can anyone explain, what is the thought behind the ad?

Hadrons's picture
Hadrons
Activity Score 6017

First of all you should know few things about the product:

The name alone evokes curiosity and mystique and this was the strategy, beyond the campaign.

Absolut’s Elyx is small-batch premium vodka made using a restored, depression era 1929 copper rectification still, producing ever-so-subtle fruit and floral notes not found in other pure vodkas.

Now you can connect between the dots. :-)

I can write poetry on this product and how you should taste it...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

texx's picture
texx
Activity Score 64

very nice illustration. like it

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

great art work

claire.branighan's picture
claire.branighan
Activity Score 45

Bad

chicagohour's picture
chicagohour
Activity Score 384

@Hadrons, thanks. I was completely at sea but it looked awesome even then.

Hmmmmm

Hadrons's picture
Hadrons
Activity Score 6017

My pleasure.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ishiboy's picture
ishiboy
Activity Score 497

I think it would have helped if the creators had given a small write-up about the product. While it did create intrigue, it didn't really hit me until I read Hadrons explanation. Something to keep in mind while dealing with products that most people don't know about.

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