They've replaced the "O" in words with the new Pepsi logo. So what? Any brand with a letter-shaped logo could do the same. Which makes the idea easy and unoriginal.
What do they want the new logo to stand for? What message do they want us to get? All I understand from these is that they're jumping on the Obama bandwagon. Not much of a positioning, and it leaves me feeling like their opportunistic. I can't believe an agency that big could create an idea that small.
8 Comments
Nice idea....but still "i'm coke!"
Simple ideas are the best !
You have a little powder on your nose there Hib =D
:::MARK3R:::
What idea?
Am I losing something?
If "NOT HAVING AN IDEA" is an idea...then its a GREAT one
GiBo
They've replaced the "O" in words with the new Pepsi logo. So what? Any brand with a letter-shaped logo could do the same. Which makes the idea easy and unoriginal.
What do they want the new logo to stand for? What message do they want us to get? All I understand from these is that they're jumping on the Obama bandwagon. Not much of a positioning, and it leaves me feeling like their opportunistic. I can't believe an agency that big could create an idea that small.
THAT HAS TO BE THE WORST AD EVER.
AND THAT NEW PEPSI LOGO IS HORRIBLE.
IT LOOKS LIKE IT HAS DOWN-SYNDROME.
IT IS EFFECTIVE IN MOTIVATING ME TO BY COCA COLA THOUGH.
SO I GUESS IT WORKS.
So do you for making those kind of comments, but hey go finish law school and leave the comments for those who work in Advertising.
To the end of Chiat/Day.