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Pepsi: Taxi

Pepsi: Taxi
Your rating: None Average: 2.2 (15 votes)

Advertising Agency: TBWA\CHIAT\DAY, USA

8 Comments

Hibon's picture 3591 pencils

Nice idea....but still "i'm coke!"

Simple ideas are the best !

mark3r's picture 1385 pencils

You have a little powder on your nose there Hib =D

:::MARK3R:::

Guest's picture

What idea?
Am I losing something?

Gi_bo's picture 1205 pencils

If "NOT HAVING AN IDEA" is an idea...then its a GREAT one

GiBo

teenie's picture 1906 pencils

They've replaced the "O" in words with the new Pepsi logo. So what? Any brand with a letter-shaped logo could do the same. Which makes the idea easy and unoriginal.

What do they want the new logo to stand for? What message do they want us to get? All I understand from these is that they're jumping on the Obama bandwagon. Not much of a positioning, and it leaves me feeling like their opportunistic. I can't believe an agency that big could create an idea that small.

Guest's picture

THAT HAS TO BE THE WORST AD EVER.
AND THAT NEW PEPSI LOGO IS HORRIBLE.
IT LOOKS LIKE IT HAS DOWN-SYNDROME.

IT IS EFFECTIVE IN MOTIVATING ME TO BY COCA COLA THOUGH.
SO I GUESS IT WORKS.

Guest's picture

So do you for making those kind of comments, but hey go finish law school and leave the comments for those who work in Advertising.

Guest's picture

To the end of Chiat/Day.

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