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18 Comments
Yo Howdy http://i188.photobucket.com/albums/z72/sirashlondon/38137f.jpg
Now I understand why pepsi left bbdo..
Briljant work..
No, really..
Yes you can.
Yo Howdy?
YO: obama
HOWDY: bush
Jeezus. It's not because Obama's black that he'll say "Yo".
Plus there's no message here at all. The "Yo" isn't even replacing the "Howdy". They're just... there.
THAT HAS TO BE THE WORST AD EVER.
AND THAT NEW PEPSI LOGO IS HORRIBLE.
IT LOOKS LIKE IT HAS DOWN-SYNDROME.
IT IS EFFECTIVE IN MOTIVATING ME TO BY COCA COLA THOUGH.
SO I GUESS IT WORKS.
ah yes... Crappy campaign from the crappy cola company... At least now their campaign matches the taste of their product... CRAP.
This is terrible. TBWA??? Really? Losing...faith...in...original...thinking...
This campaing feels like it was born out of millions of dollars of careful research, focus groups, marketing of whats hip and new and fresh...
And its terrible.
What's wrong with you people. This is awesome! Why can't advertising be as simple and iconic as this? I really don't understand why there are so many unintelligent a-holes on this site. You all keep doing your little, one-hit clever ads for Cannes while Pepsi and the big boys bring in the dough. You suck.
Look! A comment from 1992!!
:::MARK3R:::
haha Thank you! I totally agree. I think the new logo is awesome. It has a sailboat feel--a summer feel. And that being said, it's no wonder why the media plan has been implemented in the spring and summer months. I think the art direction is understated yet strategically smart. Which makes it perfect for billboards and other outdoor tactical uses. It's almost subliminal--if only that really existed in the ad world. (It would make my life so much easier. lol)
whats awesome about it?
A, the logo is round so it could pose as an o.
its like the print ad of BBDO in Bayantel here in the philippines...
no originality..
pixeluszion@
Actually this campaign had really no spending for research to it. It was created by a girl who had been a gopher around the office for awhile, she actually was as student of a current teacher of mine at the academy here in sf . It's awesome because its perfect timing, not wordy, and it overpowers anything coke is doing right now to the eye.
black people say yo. county folk say howdy. its fact. fucker.
“black people say yo. county folk say howdy. its fact. fucker.”
What do people who drink pepsi say? Thats whats missing