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Guest's picture
Guest

haha Thank you! I totally agree. I think the new logo is awesome. It has a sailboat feel--a summer feel. And that being said, it's no wonder why the media plan has been implemented in the spring and summer months. I think the art direction is understated yet strategically smart. Which makes it perfect for billboards and other outdoor tactical uses. It's almost subliminal--if only that really existed in the ad world. (It would make my life so much easier. lol)

Guest's picture
Guest

Now I understand why pepsi left bbdo..
Briljant work..
No, really..
Yes you can.

teenie's picture
teenie
Activity Score 1894

Yo Howdy?

Guest's picture
Guest

YO: obama
HOWDY: bush

teenie's picture
teenie
Activity Score 1894

Jeezus. It's not because Obama's black that he'll say "Yo".

Plus there's no message here at all. The "Yo" isn't even replacing the "Howdy". They're just... there.

Guest's picture
Guest

THAT HAS TO BE THE WORST AD EVER.
AND THAT NEW PEPSI LOGO IS HORRIBLE.
IT LOOKS LIKE IT HAS DOWN-SYNDROME.

IT IS EFFECTIVE IN MOTIVATING ME TO BY COCA COLA THOUGH.
SO I GUESS IT WORKS.

brc912's picture
brc912
Activity Score 105

ah yes... Crappy campaign from the crappy cola company... At least now their campaign matches the taste of their product... CRAP.

Guest's picture
Guest

This is terrible. TBWA??? Really? Losing...faith...in...original...thinking...

scarfinati's picture
scarfinati
Activity Score 843

This campaing feels like it was born out of millions of dollars of careful research, focus groups, marketing of whats hip and new and fresh...

And its terrible.

Guest's picture
Guest

What's wrong with you people. This is awesome! Why can't advertising be as simple and iconic as this? I really don't understand why there are so many unintelligent a-holes on this site. You all keep doing your little, one-hit clever ads for Cannes while Pepsi and the big boys bring in the dough. You suck.

mark3r's picture
mark3r
Activity Score 1949

Look! A comment from 1992!!

Guest's picture
Guest

haha Thank you! I totally agree. I think the new logo is awesome. It has a sailboat feel--a summer feel. And that being said, it's no wonder why the media plan has been implemented in the spring and summer months. I think the art direction is understated yet strategically smart. Which makes it perfect for billboards and other outdoor tactical uses. It's almost subliminal--if only that really existed in the ad world. (It would make my life so much easier. lol)

scarfinati's picture
scarfinati
Activity Score 843

whats awesome about it?

JamesGang2's picture
JamesGang2
Activity Score 53

A, the logo is round so it could pose as an o.

jea121's picture
jea121
Activity Score 10

its like the print ad of BBDO in Bayantel here in the philippines...

no originality..

Guest's picture
Guest

Actually this campaign had really no spending for research to it. It was created by a girl who had been a gopher around the office for awhile, she actually was as student of a current teacher of mine at the academy here in sf . It's awesome because its perfect timing, not wordy, and it overpowers anything coke is doing right now to the eye.

Guest's picture
Guest

black people say yo. county folk say howdy. its fact. fucker.

scarfinati's picture
scarfinati
Activity Score 843

“black people say yo. county folk say howdy. its fact. fucker.”

What do people who drink pepsi say? Thats whats missing

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