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Pepsi: Hooray

Pepsi: Hooray
Your rating: None Average: 2 (24 votes)

Advertising Agency: TBWA\CHIAT\DAY, USA

17 Comments

hard_core's picture 146 pencils

Every time I see this new logo I am reminded of the girls scouts logo for some reason. Anybody with me on this?

http://www.google.com/search?hl=en&safe=off&client=firefox-a&channel=s...

kaufenverkaufen's picture 12 pencils

ähhhh... no.

Gi_bo's picture 1205 pencils

We wouldn´t know, Many of us didn´t go to GIRL SCOUTS.

GiBo

Guest's picture

yep totally. and you don't have to b a girl scout to know what the logo looks like dumbass (see below)

Guest's picture

COCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA COLACOCA

teenie's picture 1906 pencils

This campaign makes me question the validity of big agencies. Cause if it's supposed to be a privilege to work at a place that produces this kind of horrid mediocrity...

Guest's picture

not again...

Guest's picture
1

THAT HAS TO BE THE WORST AD EVER.
AND THAT NEW PEPSI LOGO IS HORRIBLE.
IT LOOKS LIKE IT HAS DOWN-SYNDROME.

IT IS EFFECTIVE IN MOTIVATING ME TO BY COCA COLA THOUGH.
SO I GUESS IT WORKS.

Guest's picture

yeah, that´s bad...... I like coke but this new logo... no, it just doesn´t work...may six years old brother would make something more interesting...
I think, i look to this logo and ask: Why? the last one was great!

I´m so sorry for you pepsi...

mark3r's picture 1385 pencils

I think pepsi made a wrong move in changing their image to something that looks like a supermarket brand. This blows.

:::MARK3R:::

jea121's picture 10 pencils

same concept with BBDO guerrero

tbwa has no originality...

pixeluszion@

Guest's picture

I didn't like the Pepsi rebrand at first, but I like it now. When you see the Pepsi, Diet Pepsi and Pepsi Max products side by side at the store, they have a pretty good shelf presence. That's where it counts.

Guest's picture

I thought it was an OBAMA ad...saying "hooray! we won!" thank goodness it wasn't...since I'm MISERABLE that he won! My son set me straight on this one...am I the only one that thinks it looks like the Obama logo????

Guest's picture

You're not the only one...and I, too am miserable about his "win." Thing is, this drives me to Coke because Pepsi got political. If by some miracle this wasn't intentional, you can't tell me someone somewhere didn't say "umm...I think you should see what this Obama guy is using as his brand." And then they shoulda RUN as fast as they could the other way.

Guest's picture

Actualy i dont like this logo..bad face lefting

Guest's picture

I still think it's an Obama ad. And I don't like it!

Guest's picture

Actually, I think the new logo is awesome. It has a sailboat feel--a summer feel. And that being said, it's no wonder why the media plan has been implemented in the spring and summer months. I think the art direction is understated yet strategically smart. Which makes it perfect for billboards and other outdoor tactical uses. It's almost subliminal--if only that really existed in the ad world. (It would make my life so much easier. lol)

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