Pepsi: Halloween

We wish you a scary Halloween.

Advertising Agency: Buzz in a Box, Brussels, Belgium
Creative Directors / Art Directors: Gregory Defay, Quentin Gascard
Photographer: Jekyll n' Hyde
Additional credits: Account Manager: Tu Anh Ha
Published: October 2013

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32 comments

alexajones's picture
alexajones
53 pencils

not so sure about this one

ecks2's picture
ecks2
117 pencils

Ummmm... what?! I don't get it.

realccs's picture
realccs
2 pencils

I´m sorry but this looks like a Superhero cape, like if Pepsi wants to be Coca-Cola (just like a kid puttin´on his favorite Superhero costume). So, no. Especially when Coca-Cola did this huge campaign based on Superheros.
Just my opinion :)

poisongas's picture
poisongas
128 pencils

exactly.

rosie31686's picture
rosie31686
10 pencils

Ballsy! Great concept! Not a lot of people would've had the testicular fortitude to do, present and approve this. Nice!

ecks2's picture
ecks2
117 pencils

Since you seem to understand this ad so well, could you explain it to me as if I were a five year old? Thanks.

Shawali's picture
Shawali
8386 pencils

Nice one.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Unacosaesunacosaotracosaesotracosa's picture
Unacosaesunacos...
141 pencils

OOOOOOOOH! i get it! Pepsi wants to be like Coke! Right!? Right!? But Seriously: If you are the second one and you want to do something audacious, do it well. This can mean a lot of things.

baliais's picture
baliais
2500 pencils

Pepsi thinks that Coca Cola was a hero so he had this cloak on?

Shawali's picture
Shawali
8386 pencils

It's Pepsi dressing up as Coke to scare people because Halloween.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Giddo's picture
Giddo
4 pencils

That doesn't work at all!

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

its looks like superhero to me

hpplacra's picture
hpplacra
21 pencils

Amazing. Honest. Keeps people guessing, wondering. Ballsy. Amazing Job!

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

OMG. good one.

Gorillad's picture
Gorillad
394 pencils

The idea isn't clear at all. People can consider the ad however they want

chidi's picture
chidi
170 pencils

to me it looks like Pepsi disguising as Coke in the spirit of Halloween.

jameslei's picture
jameslei
105 pencils

it is just sad when u see a brand need to be parasitic on the other one to survive

tirthomitro's picture
tirthomitro
2718 pencils

had the cape been pepsi & the can been coke, it'd be a scare.
this idea is not going anywhere.

they showed me a picture & i laughed
dignity has never been photographed

imsimplycreative's picture
imsimplycreative
3 pencils

Amazing Idea

Olivier.Ventura's picture
Olivier.Ventura
31 pencils

Good idea. But maybe the background is not spooky enough.

kleenex's picture
kleenex
25488 pencils

This should be at Dracula's place right????

morse's picture
morse
15028 pencils

Very good! Bravo!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ivan's picture
ivan

The ad reaches 1M people on social media in a day:
http://adsoftheworld.com/blog/halloween_pepsi_can_dressed_up_as_coke_g...

Ivan Raszl, admin of AotW

thedesignaddict's picture
thedesignaddict
5329 pencils

Kind of good. Sort of.

ironman1979's picture
ironman1979
1038 pencils

Touché

Advertising in funnier than making weapons.

seht1912's picture
seht1912
7 pencils

Gosh and all the time I thought my kids were drinking coke. Perhaps there's no difference in the taste anyway.

NicoCiego's picture
NicoCiego
1035 pencils

This is more of a Coca Cola ad to me.

efereyes's picture
efereyes
260 pencils

nice.

efereyes.

Ainat's picture
Ainat
76 pencils

very funny.

Caio89's picture
Caio89
210 pencils

Seems like Coco is the hero. More like a shoot on the foot for me.

chris28e's picture
chris28e
2 pencils

That’s funny! Pepsi Cola and Coca Cola is a perfect match isn’t it. Are you guys aware that there is fat-blocking Pepsi drinking? I was surprised as well, here it is: http://personalmoneynetwork.com/moneyblog/2012/11/14/fat-blocking-peps...

Summertime Secret's picture
Summertime Secret
82 pencils

bold

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