People For The Ethical Treatment Of Animals: Shoes

Advertising Agency: Mccann Worldgroup Singapore, Singapore
Chief Creative Officer: Farrokh Madon
Executive Creative Director / Account Manager / Account Supervisor: Farrokh Madon
Creative Director / Art Director / Typographer: Chow Kok Keong
Copywriter: Vidhi Shah
Advertiser's Supervisors: Jason Baker, Ashley Fruno
Producer: Charmaine Wong
Illustrator: Jimmy Leow
Photographer: Koh Kin Yee / Teo Studio
Post Production: Gaia Films / Yellow Box
Audio House: www.bigbangfuzz.com
Published: 2011

5 comments

Ron Burgundy's picture
Ron Burgundy
1636 pencils

this is a smart use of scan-able media, something that engages you upon scanning, not something people have to read up on..nice stuff

SF's picture
SF
122 pencils

This is exactly like Tesco in South Korea Campaign. Except that that was for home delivery shopping.
Same concept, different prepossess.
check like :
http://www.youtube.com/watch?v=oPM4Ui6Sjfk&feature=player_embedded

Tobs's picture
Tobs
2 pencils

the two concepts could not be more different.

in fact, the only thing they have in common is that smarphones and code scanners were utilized ... ohh and that they made it to cannes, apparently.

tesco ... shop

peta ... educate

tesco ... wysiwyg

peta ... clever twist

-t

sukhdev's picture
sukhdev
148 pencils

nice one.. smart :)

JonnyyRamone's picture
JonnyyRamone
165 pencils

Simple wordplay with the meaning of price but interactive and hence effective

Log in or register to post comments