People For The Ethical Treatment Of Animals: Shoes
Advertising Agency: Mccann Worldgroup Singapore, Singapore
Chief Creative Officer: Farrokh Madon
Executive Creative Director / Account Manager / Account Supervisor: Farrokh Madon
Creative Director / Art Director / Typographer: Chow Kok Keong
Copywriter: Vidhi Shah
Advertiser's Supervisors: Jason Baker, Ashley Fruno
Producer: Charmaine Wong
Illustrator: Jimmy Leow
Photographer: Koh Kin Yee / Teo Studio
Post Production: Gaia Films / Yellow Box
Audio House: www.bigbangfuzz.com
Published: 2011
4 comments
this is a smart use of scan-able media, something that engages you upon scanning, not something people have to read up on..nice stuff
This is exactly like Tesco in South Korea Campaign. Except that that was for home delivery shopping.
Same concept, different prepossess.
check like :
http://www.youtube.com/watch?v=oPM4Ui6Sjfk&feature=player_embedded
the two concepts could not be more different.
in fact, the only thing they have in common is that smarphones and code scanners were utilized ... ohh and that they made it to cannes, apparently.
tesco ... shop
peta ... educate
tesco ... wysiwyg
peta ... clever twist
-t
nice one.. smart :)