Poop Bags Bus Shelter

Agency Network: 
March 2012

For the month of March, dog walkers won’t have to worry if they forget to bring poop bags to Trinity Bellwoods Park, in Toronto, Ontario, thanks to Mars Canada Inc.’s latest Pedigree® bus shelter campaign. To help promote Pedigree® Chicken & Rice+ Dry Food with prebiotics, Proximity BBDO in Toronto developed the first-ever bus shelter ad that also dispenses poop bags. The idea was simple: When it comes to healthy digestion, the proof is in the poop. People walking their dog can grab a bag and put it to use. Most importantly, they can also give some thought to the quality of their dog’s “back end performance” while doing so.

Outdoor advertisment created by BBDO, Canada for Pedigree, within the category: House, Garden.

Help keep your dog regular.

Advertising Agency: Proximity BBDO, Canada
Creative Directors: John Gagne, Dave Stevenson
Art Director: Rebecca Dunnet
Copywriter: Shiran Teitelbaum
Account Director: Priyanka Goswami
Account Supervisor: Megan Epstein
Senior Print Producer: Sophia Miller
Producer: Jessica Valentini

Comments (10)

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Highest Rated

RonVerse's picture
Activity Score 207

I agree with Michelle. Absolutely love useful Advertising.

chuckieT's picture
Activity Score 680

A bit creepy but very memorable, simple and to the point.

CrackerJackFlash's picture
Activity Score 19599

I likey.

Wordfruit's picture
Activity Score 1023

V. good I think.

Kikin's picture
Activity Score 210

What's with the size? It could be a looot smaller than that and place several more don't ya think?

Think. Then think again.

alaaelalfi's picture
Activity Score 40

Very good ..:)

bate_palmas's picture
Activity Score 1479

Good work

MicheleVirgilio's picture
Activity Score 2617

When an ad can be useful. I really like

vlads's picture
Activity Score 541

jajajajaja but like

kleenex's picture
Activity Score 49606

ahahahahahahah I love it.

RonVerse's picture
Activity Score 207

I agree with Michelle. Absolutely love useful Advertising.