Pedigree: Poop Bags Bus Shelter

Help keep your dog regular.

For the month of March, dog walkers won’t have to worry if they forget to bring poop bags to Trinity Bellwoods Park, in Toronto, Ontario, thanks to Mars Canada Inc.’s latest Pedigree® bus shelter campaign. To help promote Pedigree® Chicken & Rice+ Dry Food with prebiotics, Proximity BBDO in Toronto developed the first-ever bus shelter ad that also dispenses poop bags. The idea was simple: When it comes to healthy digestion, the proof is in the poop. People walking their dog can grab a bag and put it to use. Most importantly, they can also give some thought to the quality of their dog’s “back end performance” while doing so.

Advertising Agency: Proximity BBDO, Canada
Creative Directors: John Gagne, Dave Stevenson
Art Director: Rebecca Dunnet
Copywriter: Shiran Teitelbaum
Account Director: Priyanka Goswami
Account Supervisor: Megan Epstein
Senior Print Producer: Sophia Miller
Producer: Jessica Valentini

10 comments

chuckieT's picture
chuckieT
680 pencils

A bit creepy but very memorable, simple and to the point.

CrackerJackWorks's picture
CrackerJackWorks
14511 pencils

I likey.

Kikin's picture
Kikin
210 pencils

What's with the size? It could be a looot smaller than that and place several more don't ya think?

Think. Then think again.

alaaelalfi's picture
alaaelalfi
40 pencils

Very good ..:)

bate_palmas's picture
bate_palmas
1479 pencils

Good work

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

When an ad can be useful. I really like

vlads's picture
vlads
539 pencils

jajajajaja but like

kleenex's picture
kleenex
34155 pencils

ahahahahahahah I love it.

RonVerse's picture
RonVerse
207 pencils

I agree with Michelle. Absolutely love useful Advertising.

Log in or register to post comments