Pedigree: Dog, 3

A dog makes your life happier. Adopt.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Marcos Medeiros, Andre Kassu, Renato Simoes, Bruno Prosperi
Copywriter: Ana Carolina Reis
Art Director: Marco Monteiro
Photographer: Elene Usdin
Art Buyers: Teresa Setti, Paula Feijo
Account Supervisors: Fernanda Antonelli, Ricardo Taunay, Italo Vetorazzo
Advertiser's Supervisor: Marina Sachs
Planners: Cintia Gonçalves, Fernanda Barone


baliais's picture
2590 pencils

I don't see the happiness here

new is better's picture
new is better
125 pencils

es terrible, realmente terrible, que cosas así ganen Cannes le hace mal al festival, concuerdo con el comentario de arriba, es alguien triste en la playa y alguien triste en la playa con un perro...les pongo 1 Almap, cuánto me gustaban sus campañas

stop-haters's picture
2 pencils

si hablas basura, y ni si quiera tienes un portafolio, no se eres juez de Canne? or director creativo? o solo un piche estudiante hablando pendejadas.

certaintly's picture
4052 pencils


also, super old idea done in the 90s.

mercedes's picture
181 pencils

Just in case you guys aren't aware, this campaign has won Gold at Cannes 2013.

More evidence that Cannes is 100% fixing.

Btw, where's 'The Pedigree Adoption Drive' logo?

Andrej Troha's picture
Andrej Troha
613 pencils

This is good!

Passaporteau's picture
162 pencils

This campaign is beyond fucking terrible.

Jogo do Bicho

kleenex's picture
37361 pencils

How did this win gold?!!?!?

Boas ideas's picture
Boas ideas
265 pencils


gb83's picture
63 pencils

not not not

getaloadofthis's picture
71 pencils

I'm pretty sure I hate these. Certainly not worthy of Cannes.

wave's picture
425 pencils

horrible campaign!!!!! gold in cannes? umm

jackblack's picture
2328 pencils

This is horrible. And if this won in Cannes, let alone was a finalist, it goes to show you the pathetic state of our industry.

mac4779's picture
43 pencils

Oh the sadness...

ale hmns's picture
ale hmns
7 pencils


Vasilisa's picture
2 pencils

I wish to know what is the dog 's breed/kind is on this picture? Who could say surely?

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