Pedigree: Dog, 2

A dog makes your life happier. Adopt.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Marcos Medeiros, Andre Kassu, Renato Simoes, Bruno Prosperi
Copywriter: Ana Carolina Reis
Art Director: Marco Monteiro
Photographer: Elene Usdin
Art Buyers: Teresa Setti, Paula Feijo
Account Supervisors: Fernanda Antonelli, Ricardo Taunay, Italo Vetorazzo
Advertiser's Supervisor: Marina Sachs
Planners: Cintia Gonçalves, Fernanda Barone


baliais's picture
2588 pencils

Same boring visual

new is better's picture
new is better
125 pencils

paren con el lobby

mercedes's picture
181 pencils

Just in case you guys aren't aware, this campaign has won Gold at Cannes 2013.

More evidence that Cannes is 100% fixing.

Btw, where's 'The Pedigree Adoption Drive' logo?

monoliz's picture
1326 pencils

i don't see any evidence that life gets happier on the right image

mayabaloch's picture
47 pencils

cool concept

Boas ideas's picture
Boas ideas
265 pencils


Sarki's picture
34 pencils

very bad and old shool :S

bullshit! President of press Marcello Serpa,

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