We took the dog shelters away from where noone could see them, and put them in the streets, turning a bus stop into a dog shelter. Inside of it, an lcd sceen showed a video in which people could see how a dog lives its 24 hours in such a limited space, behind a fence. This tactical btl action, not only impacted tose who faced this new media, but caused a huge PR effect in press and a great viral explosion through Internet, triggered by consumers who forwarded the video using facebook and youtube. Hundreds of comments were made every day in facebook groups, supporting the campaign and being for dogs.
RKS Design’s Scott Clear on Product Design’s Crucial Role in AdlandRead More
Clio Fashion & Beauty
Moving Image & Content Founder Quynh Mai On Bringing “Creative Firepower” To Digital StorytellingRead More
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
Pursue a Passion Project? We Want to Showcase It!Read More