Pedigree Adoption: Bus shelter
We took the dog shelters away from where noone could see them, and put them in the streets, turning a bus stop into a dog shelter. Inside of it, an lcd sceen showed a video in which people could see how a dog lives its 24 hours in such a limited space, behind a fence. This tactical btl action, not only impacted tose who faced this new media, but caused a huge PR effect in press and a great viral explosion through Internet, triggered by consumers who forwarded the video using facebook and youtube. Hundreds of comments were made every day in facebook groups, supporting the campaign and being for dogs.
Advertising Agency: TBWA/Frederick, Chile
Executive Creative Director: Pablo Leiva
Creative Director: Cristian López
Art Director: Gonzalo Arévalo
Producer: Gonzalo Orellana
Account Executives: Gabriel Jefferies, Aldo Pentenero
Comments
Isn't this just a display?
its supercool. like it a lot
I agree with morse, this is just a display... Nothing special...
you're right, it's just a display. but that is only on the execution point of view, the idea is great. the display is just a very good way to communicate.
GREAT STUFF!
the solution its so esay release the dogs into jungle thats it, le them live free!
Dogs can't survive in jungle... they can live with us only, so don't arrest them in a shelter but live with them, give them freedom, take care of them, think that they too living things with feelings... that is what they are trying to tell...
esta bueno, y solo esta ese en vitacura o existe otro mas?
y no sepelaron el plasma?
esta muy bueno, impactante y novedoso
Qué buena propuesta. Excelente producción.
"no silencies lo que no sabes expresar".
GRANDE CHILE !
DE HACE RATO NO SE VEIA ALGO ASI !
great idea. Think it's very powerful.
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