Pedigree Adoption: Bus shelter

We took the dog shelters away from where noone could see them, and put them in the streets, turning a bus stop into a dog shelter. Inside of it, an lcd sceen showed a video in which people could see how a dog lives its 24 hours in such a limited space, behind a fence. This tactical btl action, not only impacted tose who faced this new media, but caused a huge PR effect in press and a great viral explosion through Internet, triggered by consumers who forwarded the video using facebook and youtube. Hundreds of comments were made every day in facebook groups, supporting the campaign and being for dogs.

Advertising Agency: TBWA/Frederick, Chile
Executive Creative Director: Pablo Leiva
Creative Director: Cristian López
Art Director: Gonzalo Arévalo
Producer: Gonzalo Orellana
Account Executives: Gabriel Jefferies, Aldo Pentenero

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12 comments

morse's picture
morse
14049 pencils

Isn't this just a display?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

its supercool. like it a lot

Gilbert Berkam's picture
Gilbert Berkam
71 pencils

I agree with morse, this is just a display... Nothing special...

Guest's picture
Guest

you're right, it's just a display. but that is only on the execution point of view, the idea is great. the display is just a very good way to communicate.
GREAT STUFF!

Guest's picture
Guest

the solution its so esay release the dogs into jungle thats it, le them live free!

ginu's picture
ginu
140 pencils

Dogs can't survive in jungle... they can live with us only, so don't arrest them in a shelter but live with them, give them freedom, take care of them, think that they too living things with feelings... that is what they are trying to tell...

Guest's picture
Guest

esta bueno, y solo esta ese en vitacura o existe otro mas?

picopalqlea's picture
picopalqlea
999 pencils

y no sepelaron el plasma?

Guest's picture
Guest

esta muy bueno, impactante y novedoso

Punch's picture
Punch
614 pencils

Qué buena propuesta. Excelente producción.

"no silencies lo que no sabes expresar".

Guest's picture
Guest

GRANDE CHILE !
DE HACE RATO NO SE VEIA ALGO ASI !

miko1aj's picture
miko1aj
3100 pencils

great idea. Think it's very powerful.

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