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Eye Test

Agency Network: 
Published/Aired: 
October 2012
Description: 

Outdoor advertisment created by TBWA, Netherlands for Pearle Opticians, within the category: Professional Services.

Advertising Agency: TBWA\NEBOKO, Amsterdam, Netherlands
Art Director: Chris Sant
Copywriter: Dieuwer Bulthuis
Illustrator: Sjef Valk

Comments (11)

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Highest Rated

Diplodokus's picture
Diplodokus
Activity Score 1819

The idea is in the last line.

feysal's picture
feysal
Activity Score 2571

cool idea

groovy baby!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

So, what's the idea here?

Diplodokus's picture
Diplodokus
Activity Score 1819

The idea is in the last line.

JLL's picture
JLL
Activity Score 390

Funny but dangerous.

kleenex's picture
kleenex
Activity Score 49532

I agree on the dangerous part.

getrich_gg's picture
getrich_gg
Activity Score 50

But if i could read the last line, why would i go to test my eyes!

https://www.facebook.com/360.ramallah

Justin Turco's picture
Justin Turco
Activity Score 182

That's the point.

sacrilegend's picture
sacrilegend
Activity Score 3394

... Exactly. ¬_¬

DesignDine's picture
DesignDine
Activity Score 1313

Like it very much! But functionality???

vote4pedro's picture
vote4pedro
Activity Score 4601

At the risk of pointing out the obvious, their target market can't read it. Thus they would have wasted their money if this were real. It looks like a photoshop comp though. So I doubt that was a problem.

Daland's picture
Daland
Activity Score 140

Whahah I love it.
Drivers can read the important lines but will be intrigued by the lowest line and when they see it...

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