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Pathfinders Teen Homeless Shelter: Homeless Teen, 7

Pathfinders Teen Homeless Shelter: Homeless Teen, 7
Your rating: None Average: 5.8 (29 votes)

Advertising Agency: Serve Marketing, Milwaukee, WI, USA
Creative Director: Gary Mueller
Art Director: Laure Arthur
Copywriters: Gary Mueller, Morgan Kuchnia-Hanson
Retoucher-Jim McDonald
Photographer: Jeff Salzer
AE: Heather Aldrich and Sarah Salzer
Published: November 2008

8 Comments

shwet's picture 103 pencils
shwet | Sun, 2009-10-11 10:53

killer

shweta

matrero's picture 18 pencils
matrero | Sun, 2009-10-11 20:42

Where does the light come from?
Is it a real outdoor ad or just an idea sketched for a presentation?

Guest's picture
Guest | Mon, 2009-10-12 01:48

not noticing is not the real problem. ads like this should be careful about their subject - everybody notices homeless people in the cities. make it easy for us to do something. dont tell us we're bad.

Guest's picture
Guest | Mon, 2009-10-12 04:32

I agree. Very good point.

rolling.stone's picture 2750 pencils
rolling.stone | Tue, 2009-10-13 06:49

had society been aware (supportive and helpfull), we dont have so see such ads

BTW best of the bunch

although few seems like done, but i appreciate the medias they used

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~ Quite obviously, I have gathered no moss ! ~

tirthomitro's picture 2186 pencils
tirthomitro | Mon, 2009-10-12 02:27

now this is serious KICKASS stuff!

they showed me a picture & i laughed
dignity has never been photographed

thenewguy's picture 127 pencils
thenewguy | Mon, 2009-10-12 12:02

Um.. I noticed her. There's a huge homeless woman at the bottom of your billboard. And yeah, where did the light come from? Is this supposed to happen after nightfall? If so then OBVIOUSLY I wouldn't have noticed her. Either way, I've seen this concept done better in the Salvation Army ads. Sorry, but it's true.

tanvir hassan raju's picture 423 pencils
tanvir hassan raju | Wed, 2009-10-14 06:46

hmmmm.......people in bangladesh are more than ten time homeless than these people...even most of the cases, they dont have cloths to ware.....And the most pathetic thing is one 1/3rd of'em are just children...........anyway....nice execution

tanvir

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