Pathfinders Teen Homeless Shelter: Homeless Teen, 7

Advertising Agency: Serve Marketing, Milwaukee, WI, USA
Creative Director: Gary Mueller
Art Director: Laure Arthur
Copywriters: Gary Mueller, Morgan Kuchnia-Hanson
Retoucher-Jim McDonald
Photographer: Jeff Salzer
AE: Heather Aldrich and Sarah Salzer
Published: November 2008


shwet's picture
103 pencils



matrero's picture
18 pencils

Where does the light come from?
Is it a real outdoor ad or just an idea sketched for a presentation?

Guest's picture

not noticing is not the real problem. ads like this should be careful about their subject - everybody notices homeless people in the cities. make it easy for us to do something. dont tell us we're bad.

Guest's picture

I agree. Very good point.

rolling.stone's picture
2740 pencils

had society been aware (supportive and helpfull), we dont have so see such ads

BTW best of the bunch

although few seems like done, but i appreciate the medias they used


~ Quite obviously, I have gathered no moss ! ~

tirthomitro's picture
2762 pencils

now this is serious KICKASS stuff!

they showed me a picture & i laughed
dignity has never been photographed

thenewguy's picture
127 pencils

Um.. I noticed her. There's a huge homeless woman at the bottom of your billboard. And yeah, where did the light come from? Is this supposed to happen after nightfall? If so then OBVIOUSLY I wouldn't have noticed her. Either way, I've seen this concept done better in the Salvation Army ads. Sorry, but it's true.

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

hmmmm.......people in bangladesh are more than ten time homeless than these people...even most of the cases, they dont have cloths to ware.....And the most pathetic thing is one 1/3rd of'em are just children...........anyway....nice execution


Log in or register to post comments