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Homeless Teen, 5

Published/Aired: 
November 2008
1594
Description: 

Retoucher-Jim McDonald

Outdoor advertisment created by Serve Marketing, United States for Pathfinders, within the category: Public Interest, NGO.

Advertising Agency: Serve Marketing, Milwaukee, WI, USA
Creative Director: Gary Mueller
Art Director: Laure Arthur
Copywriters: Gary Mueller, Morgan Kuchnia-Hanson
Photographer: Jeff Salzer
AE: Heather Aldrich and Sarah Salzer

Comments (7)

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shwet's picture
shwet
Activity Score 103

medias covered r simply grt..............

shweta

tirthomitro's picture
tirthomitro
Activity Score 2758

Kool!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

what!? this is ridiculous! why re they sleeping on a car???!!!

Guest's picture
Guest

you reacted... seems to me it's a good idea

tanvir hassan raju's picture
tanvir hassan raju
Activity Score 419

hmmmm.......people in bangladesh are more than 10 time homeless than these people...even most of the cases, they dont have cloths to ware.....And the most pathetic thing is one 1/3rd of'em are just children...........anyway....nice execution

tanvir

epoc.mak's picture
epoc.mak
Activity Score 90

The idea plays on emotions. Full stars

Rattan Makkar

thenewguy's picture
thenewguy
Activity Score 127

Yeah.. attention-getting. But, I see a little problem in the fact that when people see the copy, they won't see the image, and vice versa. Otherwise, cool concept. I've heard it's been done. But never on a car.

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