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Park Shore BMW: Translation

Park Shore BMW: Translation
Your rating: None Average: 4.8 (18 votes)

Bayerishe motoren werke. German for Best Man Wins.
Find yours at Park Shore BMW.

Park Shore is located in an Auto Mall along with all its competitors and sought to differentiate itself from the pack. So Transit Shelter Ads were bought along the road that leads to the Auto Mall to remind what BMW really stands for.

Advertising Agency: concerto, Vancouver, Canada
Creative Director / Copywriter: Craig Redmond
Art Director: Alexis Kernaghan
Other additional credits: Peter Irving
Released: October 2009

4 Comments

Issamo's picture 3 pencils
Issamo | Sat, 2009-11-14 11:15

hahahaha great

satrianee's picture 3782 pencils
satrianee | Sat, 2009-11-14 13:05

found in translation!!! haha. lovely.

soya2's picture 134 pencils
soya2 | Mon, 2009-11-16 21:43

yes I do agree.....

I love it...

mcfly's picture 54 pencils
mcfly | Wed, 2009-11-18 13:10
3

Idea is good, but a question about the media.

Does someone who is in the market for a brand new car take the bus?

If not then why is this ad on a bus shelter?

If I am driving to the AutoMall then I won't be able to see/read this small ad - maybe a 48 sheet would have been better?

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