Park Avenue Shaving Razor: A cooling effect

Advertising Agency: Publicis Communications, Mumbai, India
Chief Executive Officer: Ashish Khazanchi
Executive Creative Director: Tushar Kadam
Creative Director: Vivek Rao, Shahrukh Irani
Art Director: Girish Wadisherla, Sowmya Balakrishnan
Copywriter: Manan Pandya
Account Director: Natasha Kulkarni

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11 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I'm just thinking in this case, the idea came first, then came the briefing. Try to make a campaign out of this, alright ;p

Still, fun, and well done I think :)

antonysanthive's picture
antonysanthive
38 pencils

simply brilliant... its a Master Piece

ignitionspark's picture
ignitionspark
212 pencils

Awesome!

bate_palmas's picture
bate_palmas
1479 pencils

Rad!

haldersubhasish9's picture
haldersubhasish9
39 pencils

nowadays communication from ceiling......good....how one farmer can understand about your cool effect

DilipRevar's picture
DilipRevar
264 pencils

Great Idea.

rauliten's picture
rauliten
392 pencils

It's simple and great!! I agree with the comment from "Jaap Grolleman": the idea came first, then came the briefing.

kalpesh78's picture
kalpesh78
2580 pencils

its a first thought. have seen stuff done with coolers / air conditioning before which talks abt cooling.

like tootpaste, shampoo (head and shoulders had done something too on this)

ideas....30 minutes nahi toh free.

vips26's picture
vips26
8 pencils

Innovation! The best part is cost-effective Innovation, maximizing eye balls without maximizing the spend

fotdot's picture
fotdot
673 pencils

I think this is okay, but unreal.

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