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A cooling effect

Agency: 
Published/Aired: 
July 2012
Description: 
Advertising Agency: Publicis Communications, Mumbai, India
Chief Executive Officer: Ashish Khazanchi
Executive Creative Director: Tushar Kadam
Creative Director: Vivek Rao, Shahrukh Irani
Art Director: Girish Wadisherla, Sowmya Balakrishnan
Copywriter: Manan Pandya
Account Director: Natasha Kulkarni

Comments (11)

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Highest Rated

fotdot's picture
fotdot
Activity Score 673

I think this is okay, but unreal.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I'm just thinking in this case, the idea came first, then came the briefing. Try to make a campaign out of this, alright ;p

Still, fun, and well done I think :)

antonysanthive's picture
antonysanthive
Activity Score 38

simply brilliant... its a Master Piece

ignitionspark's picture
ignitionspark
Activity Score 212

Awesome!

bate_palmas's picture
bate_palmas
Activity Score 1479

Rad!

haldersubhasish9's picture
haldersubhasish9
Activity Score 41

nowadays communication from ceiling......good....how one farmer can understand about your cool effect

DilipRevar's picture
DilipRevar
Activity Score 264

Great Idea.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18542

cool

rauliten's picture
rauliten
Activity Score 393

It's simple and great!! I agree with the comment from "Jaap Grolleman": the idea came first, then came the briefing.

kalpesh78's picture
kalpesh78
Activity Score 2578

its a first thought. have seen stuff done with coolers / air conditioning before which talks abt cooling.

like tootpaste, shampoo (head and shoulders had done something too on this)

ideas....30 minutes nahi toh free.

vips26's picture
vips26
Activity Score 8

Innovation! The best part is cost-effective Innovation, maximizing eye balls without maximizing the spend

fotdot's picture
fotdot
Activity Score 673

I think this is okay, but unreal.

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