Panorama Hair: Transit Ad

The specific ad space and location itself is an important factor in making the ad effective. The location of the ad gives time for transit commuters to interact with it as they are stationed on the train for a period of time. A mirrored ceiling ad placed on rapid transit trains gives follicly challenged commuters a panoramic view of their comb overs. Panorama Hair provides solutions for those suffering from hair loss.

Advertising Agency: Rethink, Vancouver/Toronto, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Leia Rogers
Copywriter: Leia Rogers
Photographer: David Niddrie
Account Manager: May Nguyen
Producers: Cary Emley, Sue Wilkinson
Studio: Jan Day
Published: February 2012

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10 comments

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

Great work. well done.

dsklan's picture
dsklan
1927 pencils

yes, good joke:)

bate_palmas's picture
bate_palmas
1479 pencils

I want to love this, but there's a problem you've overlooked:

When you look up, you generally don't see the balding anymore. You just see your face.

There must be a better way to make this idea work...

kleenex's picture
kleenex
26358 pencils

great placement.

Jawhari's picture
Jawhari
67 pencils

Its a clever concept, but i have to agree with Bate_palmas.
Keep it up guys.

ladisa's picture
ladisa
38 pencils

I think it still works despite the 'challenge'. A bald man looking up will still get the joke when he looks up!

"Every ad is an opportunity."

Jason RIeff's picture
Jason RIeff
93 pencils

Quite funny, a little embarrassing, but still funny.

chuckieT's picture
chuckieT
680 pencils

It looks like it just adhered to the ceiling with no screws or bolts. If it were a real media buy and were up there for weeks it could come crashing down on someone's head at any time. I bet they stuck it up there, took a picture and then took it down.

Seems like there are no real clients left in Vancouver... but I look forward to seeing the toupee business card that is bound to follow.

May Nguyen's picture
May Nguyen
2 pencils

Good observation chuckieT. The goal was to see how well this ad could grab attention and break through the clutter of transit ads in a short amount of time. The mirror is not made of glass and we did numerous tests to ensure it wouldn't come crashing down during the duration of the execution.

DancingDave's picture
DancingDave
82 pencils

@chuckieT - you are such a sad little retail junior. Maybe get a job as a barista and concentrate on latte art.

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