Panorama Hair: Transit Ad

Panorama Hair: Transit Ad
Average: 7 (50 votes)

The specific ad space and location itself is an important factor in making the ad effective. The location of the ad gives time for transit commuters to interact with it as they are stationed on the train for a period of time. A mirrored ceiling ad placed on rapid transit trains gives follicly challenged commuters a panoramic view of their comb overs. Panorama Hair provides solutions for those suffering from hair loss.

Advertising Agency: Rethink, Vancouver/Toronto, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Leia Rogers
Copywriter: Leia Rogers
Photographer: David Niddrie
Account Manager: May Nguyen
Producers: Cary Emley, Sue Wilkinson
Studio: Jan Day
Published: February 2012

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10 comments

Prasad Weerasekara's picture
622 pencils
Prasad WeerasekaraWednesday, March 7, 2012 - 03:11

Great work. well done.

dsklan's picture
1913 pencils
dsklanWednesday, March 7, 2012 - 04:03

yes, good joke:)

bate_palmas's picture
1495 pencils
bate_palmasWednesday, March 7, 2012 - 06:49

I want to love this, but there's a problem you've overlooked:

When you look up, you generally don't see the balding anymore. You just see your face.

There must be a better way to make this idea work...

kleenex's picture
15924 pencils
kleenexWednesday, March 7, 2012 - 12:06

great placement.

Jawhari's picture
67 pencils
JawhariWednesday, March 7, 2012 - 16:51

Its a clever concept, but i have to agree with Bate_palmas.
Keep it up guys.

ladisa's picture
38 pencils
ladisaThursday, March 8, 2012 - 04:40

I think it still works despite the 'challenge'. A bald man looking up will still get the joke when he looks up!

"Every ad is an opportunity."

Jayo Reeva's picture
93 pencils
Jayo ReevaThursday, March 8, 2012 - 15:06

Quite funny, a little embarrassing, but still funny.

chuckieT's picture
706 pencils
chuckieTFriday, March 23, 2012 - 22:51

It looks like it just adhered to the ceiling with no screws or bolts. If it were a real media buy and were up there for weeks it could come crashing down on someone's head at any time. I bet they stuck it up there, took a picture and then took it down.

Seems like there are no real clients left in Vancouver... but I look forward to seeing the toupee business card that is bound to follow.

May Nguyen's picture
2 pencils
May NguyenTuesday, August 21, 2012 - 12:29

Good observation chuckieT. The goal was to see how well this ad could grab attention and break through the clutter of transit ads in a short amount of time. The mirror is not made of glass and we did numerous tests to ensure it wouldn't come crashing down during the duration of the execution.

DancingDave's picture
100 pencils
DancingDaveTuesday, August 21, 2012 - 18:47

@chuckieT - you are such a sad little retail junior. Maybe get a job as a barista and concentrate on latte art.