Panasonic nose trimmer: Baldy
Average: 9 (138 votes)

Billboards built around actual electric wires and poles to amusingly yet convincingly dramatize the need for the panasonic nose hair trimmer’s safety cutting system.

Advertising Agency: Saatchi & Saatchi Indonesia
Creative Director: Juhi Kalia
Art Director: Audy Sutama
Copywriter: Pancaputera
Illustrator: DeadWolf Studio, Rudy Harianto
Additional credits: Dini Makmun, Shanty persada, Daniel B, Annisa M, M,Iskak, Tri S, Aryanto S
Published: August 2009

41 comments

Publiz's picture
117 pencils
Publiz

Very interesting marketing. I Share it.

http://pourquoipasmoi-greg.blogspot.com/

Inspiration graphique et publicité créative : Publiz

hidearshake's picture
132 pencils
hidearshake

Funny and interesting.

Guest's picture
Guest

seriously desperate and stupid.

Rabubi's picture
560 pencils
Rabubi

get a life this is great.

komunique8's picture
29 pencils
komunique8

Damn good concept

Guest's picture
Guest

I like this, but question if it's actually real. I thought all those lines couldn't touch for safety reasons. Plus, how do you get all off those lines through the nose hole without detaching the wires and restringing them? I don't imagine the many companies that use these lines for their services would be willing to take such a risk for some advertisement.

satrianee's picture
3758 pencils
satrianee

See previous one for implementation pics.

whatsamatta's picture
18 pencils
whatsamatta

They really went this far to make it look real? The the total width of the cables WOULDNT fit on those small holes. PLUS cables are stretched ON THE INSTALATION then hanging and loose when they where DONE?. DID they REWIRE? The installation proposed with a split image to allow running the cables, WOULDNT require that. Unless those workers where actually STEALING COPPER cabling I still dont believe any of it. I apluad the artists ingenuity though.

Jakarta Jack's picture
Jakarta Jack

Rewire? What about gluing the poster around the cables. You make up a too difficult solution here.

whatsamatta's picture
18 pencils
whatsamatta

I agree, idea is good BUT, this is a fake. Notice they propose using the actual electric post to affix the AD and the cable DONT converge where they would on a real application. Seriously GUYS, HOW CAN EVERYBODY MISS THIS, praise the IDEA but dont defend it as REAL.

munirgee's picture
456 pencils
munirgee

Hilarious... How local govt did allow them to do it. Amazing !!!

Jakarta Jack's picture
Jakarta Jack

Depends on how much you pay them.

LeroyChristian's picture
406 pencils
LeroyChristian

agree

Reality Check's picture
1744 pencils
Reality Check

It's both so clever and so very funny.

Guest's picture
Guest

it amazes me that people could like this. it's absolutely ridiculous. it's perhaps the dumbest thing i've seen on this site. are you all students? special needs?

Guest's picture
Guest

are you jealous? admit it!

lishoyg's picture
73 pencils
lishoyg

clever..... ;)

wildbore's picture
755 pencils
wildbore

well done guys!

Migzter13's picture
983 pencils
Migzter13

nice idea! one way of saying the message AND keeping those powerlines IN CHECK!

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

khalsain's picture
222 pencils
khalsain

hehehehehe

Wordnerd's picture
6714 pencils
Wordnerd

that's hilarious! nice

oshe's picture
856 pencils
oshe

funny

mpared's picture
570 pencils
mpared

these are way cool well done

silvi's picture
4172 pencils
silvi

This is a difficult product with a excellent solution! Clever and funny.

rolling.stone's picture
2740 pencils
rolling.stone

definitely

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~ Quite obviously, I have gathered no moss ! ~

Hibon's picture
3677 pencils
Hibon

funny idea...and it works!

Simple ideas are the best !

me tool's picture
14 pencils
me tool

great great GREAT

Favete's picture
365 pencils
Favete

i would remember it for a long long time. Nice work guys don't listen to Guest comments.

dlue's picture
342 pencils
dlue

these make me happy

cheers,
dlue

petimadmoiselle's picture
129 pencils
petimadmoiselle

Hahahaha! Nicely done. Love it.

darwin's picture
11 pencils
darwin

niceeeeeee....greatttt idea!!

soya2's picture
134 pencils
soya2

Nice.... but I dont like the copy.....

so not consistent.. the "dengan" word is ruin everything

If you want to use english... don't mixed up with local language

LeroyChristian's picture
406 pencils
LeroyChristian

i must agree with that

Blackvertising's picture
33 pencils
Blackvertising

nice

ccurtis's picture
39 pencils
ccurtis

An absolute attention grabber!

fakesuperhero's picture
10 pencils
fakesuperhero

Why are you making pictures of yourself looking at your own work?

Amy Edward's picture
16 pencils
Amy Edward

funny idea...and it really works!

Guest's picture
Guest

Dangerous! Why would you take that kind of risk!?

rochadian's picture
10 pencils
rochadian

funny, creative, interesting, stupid and i like it!!

Charlie_12's picture
97 pencils
Charlie_12

I thought it was some window blinds at first. They must have odd looking AC vents.

ortega's picture
41 pencils
ortega

jajajajajaj! nice!