Panasonic nose trimmer: Baldy

Billboards built around actual electric wires and poles to amusingly yet convincingly dramatize the need for the panasonic nose hair trimmer’s safety cutting system.

Advertising Agency: Saatchi & Saatchi Indonesia
Creative Director: Juhi Kalia
Art Director: Audy Sutama
Copywriter: Pancaputera
Illustrator: DeadWolf Studio, Rudy Harianto
Additional credits: Dini Makmun, Shanty persada, Daniel B, Annisa M, M,Iskak, Tri S, Aryanto S
Published: August 2009

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41 comments

Publiz's picture
Publiz
115 pencils

Very interesting marketing. I Share it.

http://pourquoipasmoi-greg.blogspot.com/

Inspiration graphique et publicité créative : Publiz

hidearshake's picture
hidearshake
132 pencils

Funny and interesting.

Guest's picture
Guest

seriously desperate and stupid.

Rabubi's picture
Rabubi
560 pencils

get a life this is great.

komunique8's picture
komunique8
29 pencils

Damn good concept

Guest's picture
Guest

I like this, but question if it's actually real. I thought all those lines couldn't touch for safety reasons. Plus, how do you get all off those lines through the nose hole without detaching the wires and restringing them? I don't imagine the many companies that use these lines for their services would be willing to take such a risk for some advertisement.

satrianee's picture
satrianee
3748 pencils

See previous one for implementation pics.

whatsamatta's picture
whatsamatta
18 pencils

They really went this far to make it look real? The the total width of the cables WOULDNT fit on those small holes. PLUS cables are stretched ON THE INSTALATION then hanging and loose when they where DONE?. DID they REWIRE? The installation proposed with a split image to allow running the cables, WOULDNT require that. Unless those workers where actually STEALING COPPER cabling I still dont believe any of it. I apluad the artists ingenuity though.

Jakarta Jack's picture
Jakarta Jack

Rewire? What about gluing the poster around the cables. You make up a too difficult solution here.

whatsamatta's picture
whatsamatta
18 pencils

I agree, idea is good BUT, this is a fake. Notice they propose using the actual electric post to affix the AD and the cable DONT converge where they would on a real application. Seriously GUYS, HOW CAN EVERYBODY MISS THIS, praise the IDEA but dont defend it as REAL.

munirgee's picture
munirgee
454 pencils

Hilarious... How local govt did allow them to do it. Amazing !!!

Jakarta Jack's picture
Jakarta Jack

Depends on how much you pay them.

LeroyChristian's picture
LeroyChristian
392 pencils

agree

Reality Check's picture
Reality Check
1793 pencils

It's both so clever and so very funny.

Guest's picture
Guest

it amazes me that people could like this. it's absolutely ridiculous. it's perhaps the dumbest thing i've seen on this site. are you all students? special needs?

Guest's picture
Guest

are you jealous? admit it!

lishoyg's picture
lishoyg
73 pencils

clever..... ;)

wildbore's picture
wildbore
749 pencils

well done guys!

Migzter13's picture
Migzter13
973 pencils

nice idea! one way of saying the message AND keeping those powerlines IN CHECK!

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

khalsain's picture
khalsain
244 pencils

hehehehehe

Wordnerd's picture
Wordnerd
6662 pencils

that's hilarious! nice

oshe's picture
oshe
852 pencils

funny

mpared's picture
mpared
562 pencils

these are way cool well done

silvi's picture
silvi
4172 pencils

This is a difficult product with a excellent solution! Clever and funny.

rolling.stone's picture
rolling.stone
2740 pencils

definitely

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~ Quite obviously, I have gathered no moss ! ~

Hibon's picture
Hibon
3731 pencils

funny idea...and it works!

Simple ideas are the best !

me tool's picture
me tool
14 pencils

great great GREAT

Favete's picture
Favete
365 pencils

i would remember it for a long long time. Nice work guys don't listen to Guest comments.

dlue's picture
dlue
342 pencils

these make me happy

cheers,
dlue

petimadmoiselle's picture
petimadmoiselle
127 pencils

Hahahaha! Nicely done. Love it.

darwin's picture
darwin
11 pencils

niceeeeeee....greatttt idea!!

soya2's picture
soya2
134 pencils

Nice.... but I dont like the copy.....

so not consistent.. the "dengan" word is ruin everything

If you want to use english... don't mixed up with local language

LeroyChristian's picture
LeroyChristian
392 pencils

i must agree with that

Blackvertising's picture
Blackvertising
33 pencils

nice

ccurtis's picture
ccurtis
39 pencils

An absolute attention grabber!

fakesuperhero's picture
fakesuperhero
10 pencils

Why are you making pictures of yourself looking at your own work?

Amy Edward's picture
Amy Edward
16 pencils

funny idea...and it really works!

Guest's picture
Guest

Dangerous! Why would you take that kind of risk!?

rochadian's picture
rochadian
10 pencils

funny, creative, interesting, stupid and i like it!!

Charlie_12's picture
Charlie_12
97 pencils

I thought it was some window blinds at first. They must have odd looking AC vents.

ortega's picture
ortega
41 pencils

jajajajajaj! nice!

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