In these posters, it appears that actual pieces of tape are covering naked models. Attempting to pull off a piece reveals that the tape is actually printed, just like the rest of the image. The idea leverages the psychological principle that people want to expose that which is concealed, thereby suggesting the benefits of the advertised body shaver and epilator.
5 Creative Black Friday Campaigns You Should KnowRead More
Shelley Zalis of The Girls’ Lounge is “Not Afraid to Be Bold”Read More
Sponsored By the drum
How WildAid & Grey London Created #jointheherd to Impact the World's Ivory TradeRead More
The Results Are In: Reflecting on Adland’s Election SeasonRead More