Advertisement

No pulling, 2

Published/Aired: 
July 2014
Description: 

In these posters, it appears that actual pieces of tape are covering naked models. Attempting to pull off a piece reveals that the tape is actually printed, just like the rest of the image. The idea leverages the psychological principle that people want to expose that which is concealed, thereby suggesting the benefits of the advertised body shaver and epilator.

Advertising Agency: Creators Group MAC, Tokyo, Japan
Creative Director: Yoshio Kameyama
Art Directors: Tadanobu Shimada, Keisuke Tanimura, Atsuhiro Yamamoto, Kosei Ito
Copywriter: Kazuyuki Uno
Photographer: StockPhoto

Comments (2)

Log in or register to post comments

Highest Rated

johnrj21's picture
johnrj21
Activity Score 278

But people don't always want to "expose what is concealed."

kleenex's picture
kleenex
Activity Score 43434

hahahahaha..... Different..

johnrj21's picture
johnrj21
Activity Score 278

But people don't always want to "expose what is concealed."

Advertisement

20% Off Sale at iStock until December 9th 2016