Panasonic Lumix Digital Camera: Shaken

In a world first, we used the infamous Indonesian 3-wheelers for transit advertising instead of taxis and buses. Bad roads, the worst suspension in the world and tons of popular jokes about these shake and rattle machines provide the perfect context to dramatize the new shake-proof image stabilizing technology in every Lumix camera.

Advertising Agency: Saatchi & Saatchi Indonesia
Creative Director: Juhi Kalia
Art Director: Yayan Heryanto
Copywriter: Juhi Kalia
Photographer: Willy Kusnadie
Additional credits: Dini Makmun, Shanty persada, Daniel B
Released: August 2009

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24 comments

Viranica's picture
Viranica
230 pencils

Wowwww... I love it

Guest's picture
Guest

awesome....... :D

ranggamus's picture
ranggamus
53 pencils

Great! Go Indonesia!

gmint7's picture
gmint7
2685 pencils

nice,
would be nicer if we can see the video please : D

:::J:::

Guest's picture
Guest

Why are all these Saatchi and Saatchi Indonesia ads written in English?

puppiepoppy's picture
puppiepoppy
1636 pencils

Answer: So that it's easier for the juries to grasp, you dumb dumb.

Jakarta Jack's picture
Jakarta Jack

Right answer: Because all this stuff is solely made for the award shows.

Dwandra's picture
Dwandra
8 pencils

yes, but at least they made something, not only a negative comment..

Jakarta Jack's picture
Jakarta Jack

I make many things, too. But if they are bad, or scam then I should be able to take comments that are negative as well.

gmint7's picture
gmint7
2685 pencils

so is this real or not?

:::J:::

Jakarta Jack's picture
Jakarta Jack

so what do you think?

gmint7's picture
gmint7
2685 pencils

i think it's real.

so is it real or not?

:::J:::

Jakarta Jack's picture
Jakarta Jack

What you see in the picture is real. But it is a scam. So it's not real.

gmint7's picture
gmint7
2685 pencils

that's sad...

:::J:::

hagemony's picture
hagemony
335 pencils

eye catching. love it!

Guest's picture
Guest

it is awesome!!!

petimadmoiselle's picture
petimadmoiselle
127 pencils

Extra stars for innovative thinking/execution. Very nicely done.

rolling.stone's picture
rolling.stone
2740 pencils

should be effective

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

thegraphicalsense's picture
thegraphicalsense
38 pencils

This is 'seriously' great...

but...

English in a 'bajaj' couldn't be such a good thing I think... :)
Why not local language?

ardhiana merie's picture
ardhiana merie
4 pencils

mau tanya...
kira" ngedapeting pembicarasuatu acara yang lagi bahas tentang foto komersil atau ADV gitu dimana ya.?.
ada web.na tersendiri ga.?.

ardhiana merie's picture
ardhiana merie
4 pencils

mau tanya...
kira" ngedapeting pembicara suatu acara yang lagi bahas tentang foto komersil atau ADV gitu dimana ya.?.
ada web.na tersendiri ga.?.

Istiko's picture
Istiko
165 pencils

This is amazing, and very local jakarta.
Love it

rais's picture
rais
4 pencils

It will be better if we're inside Bajaj can capture the photo and see how's result..imagine like we're in photo box...

aji pam's picture
aji pam
94 pencils

hahaha!!!... bang in my head!!great job

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