Panasonic Lumix: Basketball

Lumix Panasonic with mega OIS image stabilizer.

Advertising Agency: Fischer America Comunicacao Total, Sao Paulo, Brazil
Executive Creative Directors / Creative Directors: Flávio Casarotti, Pedro Cappeletti
Copywriter: Pedro Guerra
Art Director: Ricardo Big Passos
Photographer: Pedro Dimitrow
Art Buyer: Felipe Cunha
Account Supervisor: Paula Borges
Advertiser's Supervisor: Mauricio Guarnieri

14 comments

Disco Munky's picture
Disco Munky
3900 pencils

Didn't this concept go up yesterday, but for Cannon or something?

"stay low, move fast"

Doin' it for the points

Zemane's picture
Zemane
284 pencils

Yes.
That Canon ad won silver lion in Press. And this one won a bronze lion in Outdoor.

"Talent is luck. The important thing in life is courage."

Disco Munky's picture
Disco Munky
3900 pencils

The same year?

Isn't there some sort of rule about "same concept" entries?

They're both ok, just seems weird that they would both be up at the same time for different clients.

"stay low, move fast"

Doin' it for the points

hartspueler's picture
hartspueler
296 pencils

This Years Cannes Press Lions Silver:

http://adsoftheworld.com/taxonomy/term/590%2C1074

askon's picture
askon
433 pencils

Can we not look into the actual dynamics of OIS this has nothing to do with it. Having a fast shutter speed is what would capture a moving subject with precision.

OIS is for people who fail to hold a camera steady and has little to do with what is ACTUALLY MOVINGING the frame.

It sad to see two agencies failed to step beyond this idea.

It really makes me wonder why its so hard to get a job in this industry.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

whitespace's picture
whitespace
1953 pencils

Dude... most consumer folks don't really go deep into the technology.

This ad conveys the desired end state in a single frame, and that's it.

You could also see it as an 'if you don't use an OIS, you'd have to pose your model like this to get a good picture'.

Well maybe it just doesn't work for you.

marcomfouad's picture
marcomfouad
204 pencils

cool

betweenbingandbong's picture
betweenbingandbong
2 pencils

the canon ad is soooo way better.

Joker's picture
Joker
85 pencils

Lion?? really???

Have Heart's picture
Have Heart
922 pencils

Isn't it the other way around?!?!?! The hand of the photographer gets stabilized, not the image.

fen1x's picture
fen1x
471 pencils

It was before. Canon ?
Photo is nice anyway.

Dirrty Frank's picture
Dirrty Frank
22 pencils
pushpy's picture
pushpy
21 pencils

It was before. Canon? May be these guys done before canon? Any body can varify this matter? noboday.

pushpy's picture
pushpy
21 pencils

It was before. Canon? May be these guys done before canon? Any body can varify this matter? nobody.

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