Panasonic body shaver: No pulling, 2

In these posters, it appears that actual pieces of tape are covering naked models. Attempting to pull off a piece reveals that the tape is actually printed, just like the rest of the image. The idea leverages the psychological principle that people want to expose that which is concealed, thereby suggesting the benefits of the advertised body shaver and epilator.

Advertising Agency: Creators Group MAC, Tokyo, Japan
Creative Director: Yoshio Kameyama
Art Directors: Tadanobu Shimada, Keisuke Tanimura, Atsuhiro Yamamoto, Kosei Ito
Copywriter: Kazuyuki Uno
Photographer: StockPhoto
Published: July 2014

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2 comments

kleenex's picture
kleenex
26786 pencils

hahahahaha..... Different..

johnrj21's picture
johnrj21
173 pencils

But people don't always want to "expose what is concealed."

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