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Chopstciks dragon

Agency: 
Published/Aired: 
March 2012
Description: 

An art project was made for the opening date. This coincided with the Chinese Dragon Festival, day when all wishes come true. The board with 11,000 holes in it appeared near the cafe. Chopsticks were handed out. Having split the sticks, you pushed one into the board making a wish. The other, branded, stick gives you a discount. Over 10 000 wishes were made, the activation earned free media to amount of 25 000$ and the cafe was full on the campaign day and thereafter.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydyllin
Art Director: Vladislav Derevyannykh
Copywriters: Andrey Chernay, Aleksandr Parkhomenko, Anton Kotovski
Production company: Street-art agency

Comments (10)

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Highest Rated

AdDoc's picture
AdDoc
Activity Score 76

AWESOME

andylefty's picture
andylefty
Activity Score 4535

Quite a good way to interact with the customers.

kleenex's picture
kleenex
Activity Score 43452

winner.

adverfreak's picture
adverfreak
Activity Score 40

Ajven's picture
Ajven
Activity Score 19

Eeeeaaaahhh, baby!

patUDAY's picture
patUDAY
Activity Score 436

Simply Supppppperb.

UDAYpatwardhan@+91 22 98206 54722

phoonck's picture
phoonck
Activity Score 24

web admins, we've got a spelling mistake here in the header.

Pan-asian cafe Asiatage: Chopstciks dragon ---> Chopsticks dragon

metis's picture
metis
Activity Score 413

Fantastic.

stickynotes's picture
stickynotes
Activity Score 1094

nice and very collaborative with the consumers. they should hang it as their logo above the store.

uduakabasi648's picture
uduakabasi648
Activity Score 36

brilliant!

uduaQ.A

AdDoc's picture
AdDoc
Activity Score 76

AWESOME

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