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Pan-asian cafe Asiatage: Chopstciks dragon

An art project was made for the opening date. This coincided with the Chinese Dragon Festival, day when all wishes come true. The board with 11,000 holes in it appeared near the cafe. Chopsticks were handed out. Having split the sticks, you pushed one into the board making a wish. The other, branded, stick gives you a discount. Over 10 000 wishes were made, the activation earned free media to amount of 25 000$ and the cafe was full on the campaign day and thereafter.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydyllin
Art Director: Vladislav Derevyannykh
Copywriters: Andrey Chernay, Aleksandr Parkhomenko, Anton Kotovski
Production company: Street-art agency
Published: March 2012

10 comments

andylefty's picture
andylefty
4539 pencils

Quite a good way to interact with the customers.

kleenex's picture
kleenex
30048 pencils

winner.

adverfreak's picture
adverfreak
35 pencils

Ajven's picture
Ajven
21 pencils

Eeeeaaaahhh, baby!

patUDAY's picture
patUDAY
436 pencils

Simply Supppppperb.

UDAYpatwardhan@+91 22 98206 54722

phoonck's picture
phoonck
24 pencils

web admins, we've got a spelling mistake here in the header.

Pan-asian cafe Asiatage: Chopstciks dragon ---> Chopsticks dragon

metis's picture
metis
413 pencils

Fantastic.

stickynotes's picture
stickynotes
1058 pencils

nice and very collaborative with the consumers. they should hang it as their logo above the store.

uddy Akpan's picture
uddy Akpan
32 pencils

brilliant!

uduaQ.A

AdDoc's picture
AdDoc
80 pencils

AWESOME

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