Pacific Blue Cross Travel Insurance: Caution

You are not entering a high-cost medical zone.
Use caution.
Or buy travel insurance at 1 800 USE-BLUE

Brief Description: Even a short trip to the United States can become very expensive if you require medical attention and don’t have travel insurance coverage. These reflective billboards were erected near the US border crossings to remind consumers that Pacific Blue Cross travel insurance coverage is the best way to avoid a financial crisis when traveling.

A few words from the creative: While Canadians travel within the US, they are without the benefit of our government health care coverage. We created this billboard as a warning and last minute reminder to purchase travel insurance before entering the US.

Advertising Agency: DDB Canada
Creative Directors: Dean Lee, Cosmo Campbell
Associate Creative Director: Daryl Gardiner
Copywriter: Jeff Galbraith
Art Director: Daryl Gardiner
Account Manager: Scott Barr
Print Producer: Amanda Dring


Libor Oubrecht's picture
Libor Oubrecht
309 pencils

nice hardsell, no more, no less...

picopalqlea's picture
999 pencils

It would won something if they sell insurance's packages on the border as part of the strategy.

Guest's picture

Who needs Adobe when you can have Microsoft word.

bobby666's picture
1460 pencils

on the face and compelling... good work guys

Billoughsby's picture
5097 pencils

The only solution to over-priced medicine is over-priced insurance. Alert the media.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dollypoppin's picture
1423 pencils

Ad's average, nothing spectacular about it.

"Nihil sub sole novum"

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