Advertisement

Caution

Agency: 
Published/Aired: 
June 2010
Description: 

Brief Description: Even a short trip to the United States can become very expensive if you require medical attention and don’t have travel insurance coverage. These reflective billboards were erected near the US border crossings to remind consumers that Pacific Blue Cross travel insurance coverage is the best way to avoid a financial crisis when traveling.

A few words from the creative: While Canadians travel within the US, they are without the benefit of our government health care coverage. We created this billboard as a warning and last minute reminder to purchase travel insurance before entering the US.

You are not entering a high-cost medical zone.
Use caution.
Or buy travel insurance at 1 800 USE-BLUE

Advertising Agency: DDB Canada
Creative Directors: Dean Lee, Cosmo Campbell
Associate Creative Director: Daryl Gardiner
Copywriter: Jeff Galbraith
Art Director: Daryl Gardiner
Account Manager: Scott Barr
Print Producer: Amanda Dring

Comments (6)

Log in or register to post comments

Highest Rated

dollypoppin's picture
dollypoppin
Activity Score 1423

Ad's average, nothing spectacular about it.

---------
"Nihil sub sole novum"

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

nice hardsell, no more, no less...

picopalqlea's picture
picopalqlea
Activity Score 999

It would won something if they sell insurance's packages on the border as part of the strategy.

Guest's picture
Guest

Who needs Adobe when you can have Microsoft word.

bobby666's picture
bobby666
Activity Score 1460

on the face and compelling... good work guys

Billoughsby's picture
Billoughsby
Activity Score 5144

The only solution to over-priced medicine is over-priced insurance. Alert the media.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dollypoppin's picture
dollypoppin
Activity Score 1423

Ad's average, nothing spectacular about it.

---------
"Nihil sub sole novum"

Advertisement

20% Off Sale at iStock until December 9th 2016