Oslo Krisesenter women's shelter: Hidden

Great

Though it's nicely designed and interesting, it's been done-last year.
That great cockaroach print campaign that won gold at Cannes and everywhere else.
Same exact idea. At first it looks like a pattern but upon closer examination it's not.
The cockaroach one was much better. Boo theft.

bite me
I think the idea is not a pattern changing into something else.
in this they have taken a wallpaper ( u can c the wall as well)if u link 'nice wall paper / wall' with domestic violence and also if you are sencitive enough this idea is strong.

I love "Agency Staffer Looking Really Interested in Outdoor Idea" shots.

This is one classy idea. And I also disagree with Guest - you're missing the point. In this case it's not an ad about "a pattern but upon closer examination it's not", it's actually a well delivered message (domestic violence is not something you can see, that't why it's domestic; but if you look more closely, as if trying to go through the walls, you will find out it exists and there is a way to help etc.)... Not at all bad! Bravo. Scandinavians are obviously relying on a more sophisticated audience than the rest of us :)

I think it is relevant! It is different from the cockaroach print too, merging words in wallpaper. I like the way it hides their message in the pattern.

Nobody will read this.

It's a clever idea, but was it too easily looked over?

The typography is neat.

Its a bus stop aint it? In that case people tend to wait there for quite a while...Enough time to check out the poster well

I think it's too easily overlooked as with many ads in this style. It seems like most people would have trouble reading it.