Pricking Head

August 2012
To Like please login or register

This is an idea about empathy. We simulate how people feel when they are suffered from headache. The feeling should be a pricking! That;s why a head shot was formed by pins on a notice board. It tells how much pain the head is suffering. If you feel the same, OSIM uCrown is the solution.

Take the sting out of headaches

Advertising Agency: Draftfcb, Hong Kong
Creative Directors: Iris Lo, Timothy Chan, Ming Chan
Art Directors: Ming Chan, Jeff Lai, Chiu Wai Hung
Copywriters: Timothy Chan, Jann Yu
Illustrator: Joe Wan

Comments (4)

Log in or register to post comments

Highest Rated

Brunopoplocker's picture
136 Activity Scores

nice art direction, but the idea is boring. Is not hard to people know to is to feel a headache, so the idea of empathy in this case doesn't mean much thing. Also, I think that at least most of the people don't scream like that with a headache. Another point is the I believe that the idea of "feel this pain" is not very inviting, cause nobody enjoy to feel pain, or at least most of the people.

I hate macs