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Pricking Feet

Agency: 
Published/Aired: 
August 2012
Description: 

This is an idea about empathy. We simulate how women feel on their feet when they wear high heels for all day long. The feeling should be a pricking! That's why an image of the feet wearing in high heels was formed by pins on a notice board. It tells how much pain the feet are suffering. If you feel the same, OSIM uPhoria is the solution.

Take the sting out of leg aches

Advertising Agency: Draftfcb, Hong Kong
Creative Directors: Iris Lo, Timothy Chan, Ming Chan
Art Directors: Ming Chan, Jeff Lai, Chiu Wai Hung
Copywriters: Timothy Chan, Jann Yu
Illustrator: Joe Wan

Comments (1)

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Highest Rated

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

hmmmm not bad

Love creating ads..

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

hmmmm not bad

Love creating ads..

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