Exhaustion, 3

Agency Network: 
August 2012

We produce a pop-up poster that manipulates a state of fatigue.

Outdoor advertisment created by FCB, Hong Kong for Osim, within the category: Health.

Massage brings your strength back.

Advertising Agency: Draftfcb, Hong Kong
Creative Directors: Iris Lo, Timothy Chan, Ming Chan
Art Directors: Ming Chan, Chiu Wai Hung, Mio Pang, Jeff Lai
Copywriters: Timothy Chan, Jann Yu
Illustrator: Joe Wan

Comments (5)

Log in or register to post comments
chiflete comunic's picture
chiflete comunic
Activity Score 91

same client 2 campains? fake

venom_elite's picture
Activity Score 772

Serial killer lumberjacks: Tomorrow's untapped market.

kleenex's picture
Activity Score 49562

These three ads stink.. I am not seeing a concept at all here.

vagdz's picture
Activity Score 261

Same idea here and it's about fatigue too.... ouch.

Lisbon freak's picture
Lisbon freak
Activity Score 496

Ouch indeed. Not the same art direction but clearly the same idea.