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Exhaustion, 3

Agency: 
Published/Aired: 
August 2012
Description: 

We produce a pop-up poster that manipulates a state of fatigue.

Outdoor advertisment created by FCB, Hong Kong for Osim, within the category: Health.

Massage brings your strength back.

Advertising Agency: Draftfcb, Hong Kong
Creative Directors: Iris Lo, Timothy Chan, Ming Chan
Art Directors: Ming Chan, Chiu Wai Hung, Mio Pang, Jeff Lai
Copywriters: Timothy Chan, Jann Yu
Illustrator: Joe Wan

Comments (5)

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Highest Rated

vagdz's picture
vagdz
Activity Score 261

Same idea here and it's about fatigue too.... ouch.

http://www.marketingmag.ca/mqc/files/2012/07/20120710_fatigue_1.jpg

chiflete comunic's picture
chiflete comunic
Activity Score 91

same client 2 campains? fake

venom_elite's picture
venom_elite
Activity Score 772

Serial killer lumberjacks: Tomorrow's untapped market.

kleenex's picture
kleenex
Activity Score 47675

These three ads stink.. I am not seeing a concept at all here.

vagdz's picture
vagdz
Activity Score 261

Same idea here and it's about fatigue too.... ouch.

http://www.marketingmag.ca/mqc/files/2012/07/20120710_fatigue_1.jpg

Lisbon freak's picture
Lisbon freak
Activity Score 494

Ouch indeed. Not the same art direction but clearly the same idea.

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