Osim: Exhaustion, 3

Massage brings your strength back.

We produce a pop-up poster that manipulates a state of fatigue.

Advertising Agency: Draftfcb, Hong Kong
Creative Directors: Iris Lo, Timothy Chan, Ming Chan
Art Directors: Ming Chan, Chiu Wai Hung, Mio Pang, Jeff Lai
Copywriters: Timothy Chan, Jann Yu
Illustrator: Joe Wan

Published: 
August 2012

5 comments

chiflete comunic's picture
chiflete comunic
91 pencils

same client 2 campains? fake

venom_elite's picture
venom_elite
772 pencils

Serial killer lumberjacks: Tomorrow's untapped market.

kleenex's picture
kleenex
40726 pencils

These three ads stink.. I am not seeing a concept at all here.

vagdz's picture
vagdz
261 pencils

Same idea here and it's about fatigue too.... ouch.

http://www.marketingmag.ca/mqc/files/2012/07/20120710_fatigue_1.jpg

Lisbon freak's picture
Lisbon freak
492 pencils

Ouch indeed. Not the same art direction but clearly the same idea.

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