Orient PSPO: Fan
Advertising Agency: RK Swamy BBDO, New Delhi, India
Art Director / Photographer: Chaman Singh
Copywriter: Ankur Suman
Other additional credits: Amit Tiwari, Sumit Das
Released: December 2008
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35 Comments
hahaha great
Aaaaarghhh!!! Comic Sans!!! I wanna die!!!
I feel your pain!
:::MARK3R:::
very good
Since everyone is so critical on this site, I'll have my go at it.
Some very obvious problems:
Why say Orient twice? the logo could have been simplified.
Since when do billboards look like their made out of tinfoil?
The fan is not even moving. Should have added a motion blur or something to bring it to life.
This idea loses about 4 points due to poor art direction. But I like the idea.
That's as constructive as I can be.
sometimes client fucks the art
Smart. Scam.
Kem cho nathhi. Scem cho.
Kem cho nathhi. Scem cho.
Yah the blades should have been in motion a bit more.Otherwise nice.
bushdlv
Yes i agree with you...
but breaking eye view concept really nice ..
sometimes a client fcks the art
The image of the fan should have had some motion.
guys, guys,
this is probly the first time rk smay's on AotW. let's clap for that.
creative. shmeative.
The guest commentator is the maker of this ad thats why he/she is justifying that this fuck-up is not done by me, but the client.
And instead of ceiling fans, you must have used the wall(hanging fans). And kudos to the idea. I like it.
Mukesh Lekhwani
simple...and nice.
This is photoshop. Haven't been done.
It's a great idea anywayz
hopa, scuze
wanna c the pictures of work-in-progress?
I am ok with the Idea. But the execution can be done in a better way!
WASANTHA
The idea is good, but the art direction is catastroficly bad.
Nothing to do in cannes.
Great idea. Really bad art direction. But great idea.
Cool innovative use of outdoor. Good idea.
Its a gr8 work and very good concept.....
regarding blurr or motion to be given.......its correct, and I can understand with such a good concept the director must have thought of it......but sometimes u cant change the client.
Great Idea, Ankur!
But 4 points less for the art direction.
Look at the resolution of the dabba below the pencil hoarding.
Good work anyway.
Idea very bad. my opinion : the fans flex- printing material very strong.. others very bad.. poor concept..
great use of media!
chemunoz
If the fan could be more realistic and in action..Probably a die cut or Tree-hanging!!
Great idea and execution ,excellent ad,but cud B more better if the fan was more in action.
KEEP IT UP!!! 3 CHEERS 4 RK SWAMY BBDO!!!
Raya.
Kamaal ka hain "Orient PSPO" bina chale hi aas-pass ke poster uda diye.
i think the fan should be in 'on' position
its great .. respect
Great Idea, ordinary execution!!
wtf man... it's a bad idea.....
i dont think common man (less than sec B) will understand that the other hoarding were torn coz of the air from this fan.
doubt the effectiveness
good one