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The Toughest Health Nut

Agency Network: 
Published/Aired: 
November 2010
Description: 

Outdoor advertisment created by Milk, Lithuania for Order of Malta, within the category: Public Interest, NGO.

Advertising Agency: MILK, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Director: Aistis Baltusnikas
Copywriter: Rimantas Stanevicius
Photographer: Modestas Ezerskis

Comments (6)

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CuriousPencil's picture
CuriousPencil
Activity Score 4225

STOP SHOUTING AT MY EYES!

Sdb's picture
Sdb
Activity Score 1362

The copy is not that good!

luispiter's picture
luispiter
Activity Score 2756

ahhh i dont understand

Sophia Lambadaridis's picture
Sophia Lambadaridis
Activity Score 64

The font is just horrible to read and is trying to hard to appeal to a 20s something demographic.

Pampoen's picture
Pampoen
Activity Score 2

Okay, this is horrible, i agree. I'm 20 something, and a happy granny would make me happy. Why not show how happy my donation can make them?

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Good point. Tricky truth though is that people tend to react harder to images of plight, triggers of the 'caring response', for want of a better term. Showing a happy granny, unfortunately, could lose that part of the audience who could feel "well, she looks happy already, she doesn't need my help."

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