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16 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

However noble the message, and the cause it doesn't help get your message across WHEN ALL YOU USE ARE SHOUTY CAPITALS !

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Only number missing is his actual age ;p
But is this an ad to convert people to become vegetarians or donate money?

CuriousPencil's picture
CuriousPencil
4227 pencils

It's difficult to tell. They've written the website URL in the blood of the audience's screaming eyes.

kleenex's picture
kleenex
25210 pencils

What color would have been better????

CuriousPencil's picture
CuriousPencil
4227 pencils

It's more the unreadable capital letters. The bright red on the background just makes it impossible. A colour change would be like a bandage beside a guillotine.

Billoughsby's picture
Billoughsby
5091 pencils

Maybe I'm hunting for a touch of New Frontier era Hollywood zeitgeist where there's nothing but After-the-Fall cabbage soup and sweaters with holes in the elbows, but what these ads made me think of straight off was Pablo Ferro's hand-drawn type face for Dr. Strangelove.

http://www.newshelton.com/wet/dry/images/2010/02/1f1.jpg

Now that, I like. I guess it's another vote abstain.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

See that's a great reference library you wear between your ears Billoughsby; thing about those credits though are their inherent readability- the contrast in size that allows the eyes in to bring words back to the brain for processing. That's missing here.

Abstinence be damned - what say you about the red URL?

Billoughsby's picture
Billoughsby
5091 pencils

Well thanks, CP. (Obviously, it sometimes leads me far astray.)

Yeah, the red URL is flat ridiculous. Why was that let stand? No idea. Arguably it's the point of the ad, and it is hidden.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

morse's picture
morse
14994 pencils

I agree it's hard to read, but I think the message is clear. Donate.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pitted prunes's picture
pitted prunes
216 pencils

agree with the red copy.. totally lost it in the background. didn't even see it there until i saw the comments.

Also, the man doesn't look lonely at all.

Sdb's picture
Sdb
1364 pencils

The message is lost some where...

Lazarus's picture
Lazarus
1490 pencils

Not great.

copycopycopy's picture
copycopycopy
148 pencils

the second paragraph runs the reader out of breath. otherwise the copy is a little hard on the Eyes.!

shahidali's picture
shahidali
4063 pencils

Objective not clear. Do they want viewers to donate? or appreciate what the Order of Malta is doing? or ask people to become vegetarian?
On top of that, the visual illusion creating fonts took all the focus. This ad is dead.

shahid

Frogtails's picture
Frogtails
14 pencils

Yeah. The type on this ad is all wrong. And the color choice is poor, I agree.

kondensofke's picture
kondensofke
338 pencils

it's great, it caught my attention and i was wow he's really a vegetarian? i know so stupid. so i've read the tiny print and felt so dumb and ashamed of myself :( really makes you wanna help

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