Optic Square: Light adaptive poster

Advertising Agency: BBDO / Proximity, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Anuwat Nitipanont
Art Director: Kantapon Metheekul
Copywriters: Piyakan Sirichankachorn, Peter Vaughn-Yves Oh
Business Director: Arunee Rueangwattanaporn
Account Manager: Tanyawan Wongapichart
Film Production: Momento Production

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damnson's picture
7366 pencils


An axe murderer of ads.

kleenex's picture
30813 pencils

Solid idea.

Austin Video Production's picture
Austin Video Pr...
933 pencils

Clever. I like this.

Tahaab.Rais's picture
186 pencils

Simple; but wish it was beyond just one medium (meant to make a video). Wonder where this elevator was and what it's effectiveness was in selling the product. Doesn't look like it was in a mall near the store that sold the product? That would've been smarter. It positions itself as a real piece of work vs. art, so needs to be presented and judged accordingly too.

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