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Eagle

Agency: 
Published/Aired: 
August 2009
Description: 

E620 with built-in image stabilization.

Advertising Agency: JWT Sydney, Australia
Executive Creative Director: Andrew Fraser
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Photographer: Sean Izzard
Retoucher: Inness Robins, Electric Art
Producers: David Brogan, Paul Blackwood
Group Account Director: Peter Bosikovski

Comments (21)

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Highest Rated

PERP's picture
PERP
Activity Score 433

Uau, I like these! I really do like these, lol!

.: look for the green giant on the label :.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Great concept

djakuza's picture
djakuza
Activity Score 517

i get the idea, nice... but who wants his motiv frozen in an iceblock? ;)

NatalieM's picture
NatalieM
Activity Score 1685

It's just symbolism, of course. The action has been frozen in time by the great camera.

SoCH_TO's picture
SoCH_TO
Activity Score 961

nICE iDEA !!

gREAT aRT dIRECTION !!

Live with Passion

Guest's picture
Guest

stop with stabilization ! I've seen ice in dozen of student artbook.

Guest's picture
Guest

FREEZE!

Oussama Black Knight's picture
Oussama Black Knight
Activity Score 98

Good Idea
It Rooox :)

Inspiration exists, but it has to find us working

jai hind's picture
jai hind
Activity Score 356

lovely fotografy

jai hind
art director

patUDAY's picture
patUDAY
Activity Score 436

Good one.

UDAYpatwardhan@+91 22 98206 54722

Guest's picture
Guest

Nice concept but the animals doesnt seems frozen, only that detail

tirthomitro's picture
tirthomitro
Activity Score 2758

translation in terms of pix --- nothing novel.
art-wise good, tho'.

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

i think photographer should be frozen, not the object

Guest's picture
Guest

as good as canon

everartz's picture
everartz
Activity Score 7609

there is a cannes coming...

| Everartz |

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

10 out of 10 dude, i like the idea as well as the executions, very well done!!!

valayamadvertising's picture
valayamadvertising
Activity Score 244

really catchy

www.valayam.com

Guest's picture
Guest

nice idea!

Guest's picture
Guest

Unfortunately, image stabilization does nothing to freeze fast moving objects...

I like the concept, but the copy doesn't match the image.

macluvin's picture
macluvin
Activity Score 397

yes, cameras freeze time, but for image stabilization, why are the objects in each ad more distorted in the cube than the foreground/background. it's not a good execution to me.

nickysanchez's picture
nickysanchez
Activity Score 2

nice... but can be better if instead of using ice block, use the parallax error (frame-like when you look inside the viewfinder), i guess the ice block is used to justify the the thought of freezing... thanks

PERP's picture
PERP
Activity Score 433

Uau, I like these! I really do like these, lol!

.: look for the green giant on the label :.

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