Olympus: Eagle

E620 with built-in image stabilization.

Advertising Agency: JWT Sydney, Australia
Executive Creative Director: Andrew Fraser
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Photographer: Sean Izzard
Retoucher: Inness Robins, Electric Art
Producers: David Brogan, Paul Blackwood
Group Account Director: Peter Bosikovski

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21 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Great concept

djakuza's picture
djakuza
517 pencils

i get the idea, nice... but who wants his motiv frozen in an iceblock? ;)

NatalieM's picture
NatalieM
1687 pencils

It's just symbolism, of course. The action has been frozen in time by the great camera.

SoCH_TO's picture
SoCH_TO
953 pencils

nICE iDEA !!

gREAT aRT dIRECTION !!

Live with Passion

Guest's picture
Guest

stop with stabilization ! I've seen ice in dozen of student artbook.

Guest's picture
Guest

FREEZE!

Oussama Black Knight's picture
Oussama Black Knight
98 pencils

Good Idea
It Rooox :)

Inspiration exists, but it has to find us working

jai hind's picture
jai hind
356 pencils

lovely fotografy

jai hind
art director

patUDAY's picture
patUDAY
436 pencils

Good one.

UDAYpatwardhan@+91 22 98206 54722

Guest's picture
Guest

Nice concept but the animals doesnt seems frozen, only that detail

tirthomitro's picture
tirthomitro
2718 pencils

translation in terms of pix --- nothing novel.
art-wise good, tho'.

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

i think photographer should be frozen, not the object

Guest's picture
Guest

as good as canon

everartz's picture
everartz
7603 pencils

there is a cannes coming...

| Everartz |

Muhammad Imran's picture
Muhammad Imran
614 pencils

10 out of 10 dude, i like the idea as well as the executions, very well done!!!

valayamadvertising's picture
valayamadvertising
244 pencils

really catchy

www.valayam.com

Guest's picture
Guest

nice idea!

Guest's picture
Guest

Unfortunately, image stabilization does nothing to freeze fast moving objects...

I like the concept, but the copy doesn't match the image.

macluvin's picture
macluvin
397 pencils

yes, cameras freeze time, but for image stabilization, why are the objects in each ad more distorted in the cube than the foreground/background. it's not a good execution to me.

nickysanchez's picture
nickysanchez
2 pencils

nice... but can be better if instead of using ice block, use the parallax error (frame-like when you look inside the viewfinder), i guess the ice block is used to justify the the thought of freezing... thanks

PERP's picture
PERP
433 pencils

Uau, I like these! I really do like these, lol!

.: look for the green giant on the label :.

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