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Bike

Agency: 
Published/Aired: 
August 2009
Description: 

E620 with built-in image stabilization.

Advertising Agency: JWT Sydney, Australia
Executive Creative Director: Andrew Fraser
Creative Group Head / Art Director: John Lam
Creative Group Head / Copywriter: Jason Ross
Photographer: Sean Izzard
Retoucher: Inness Robins, Electric Art
Producers: David Brogan, Paul Blackwood
Group Account Director: Peter Bosikovski

Comments (9)

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Highest Rated

Guest's picture
Guest

no...it's an ad for ice blocks and the bike is just there for the cool factor.

Guest's picture
Guest

Literal but clear, instant and effective.

NatalieM's picture
NatalieM
Activity Score 1685

Agreed.

patUDAY's picture
patUDAY
Activity Score 436

E620 comes with only one salient? This was expected in next , next to next ad. But still nice.

UDAYpatwardhan@+91 22 98206 54722

Guest's picture
Guest

patUDAY only comes with one comment? 5 repeated comments do not make a campaign!

By 'one salient' I'm guessing you mean one salient selling proposition? It probably doesn't have any battlefield earthworks at all.

valayamadvertising's picture
valayamadvertising
Activity Score 244

nice idea -
www.valayam.com

Grrrr's picture
Grrrr
Activity Score 1961

Cool

manal's picture
manal
Activity Score 16

creative :)

Vinod's picture
Vinod
Activity Score 22

Freeze it... this is the idea.. correct?

Guest's picture
Guest

no...it's an ad for ice blocks and the bike is just there for the cool factor.

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