Olympikus Tube Tech. Shock absorber technology.
Advertising Agency: DCS, Porto Alegre, Brazil
Creative Director: Roberto Callage, Rafael Bohrer
Art Director: Diego Wortmann
Copywriter: Samir Arrage
Photographer: Estudo Mutante
Published: March 2010
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7 Comments
So your knees absorb all the shock? Why would you bother buying shoes like that?
Done!
Agree with Punk - the ad seems to make the point that your knees absorb the impact?
Nice idea, poor execution.
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Nice idea ... always great work from Brazil. Hope you will be also creative at the soccer world cup in SA:-)
Simple ideas are the best !
I'm totally buying this shoe for my mother-in-law.
Can't wait to see her twisting her knee.
Say my name, say my name...
This execution has been done and picked up numerous awards.
And it was a much better execution. It was someone at the bottom of the page and the entire page was folded "accordian-style" as per above to emulate a set of very long stairs. Not sure but it was either for Nike, Reebok, or Adidas
Nope!
withalltherespects
It doesn't express the function of the product in a correct manner...