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Knee

Agency Network: 
Published/Aired: 
March 2010
Description: 

Outdoor advertisment created by DCS, Brazil for Olympikus, within the category: Fashion.

Olympikus Tube Tech. Shock absorber technology.

Advertising Agency: DCS, Porto Alegre, Brazil
Creative Director: Roberto Callage, Rafael Bohrer
Art Director: Diego Wortmann
Copywriter: Samir Arrage
Photographer: Estudo Mutante

Comments (7)

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punk's picture
punk
Activity Score 182

So your knees absorb all the shock? Why would you bother buying shoes like that?

Done!

andyStock's picture
andyStock
Activity Score 666

Agree with Punk - the ad seems to make the point that your knees absorb the impact?

Nice idea, poor execution.

Hibon's picture
Hibon
Activity Score 3736

Nice idea ... always great work from Brazil. Hope you will be also creative at the soccer world cup in SA:-)

Simple ideas are the best !

R U serious's picture
R U serious
Activity Score 418

I'm totally buying this shoe for my mother-in-law.

Can't wait to see her twisting her knee.

Say my name, say my name...

limb's picture
limb
Activity Score 16

This execution has been done and picked up numerous awards.

And it was a much better execution. It was someone at the bottom of the page and the entire page was folded "accordian-style" as per above to emulate a set of very long stairs. Not sure but it was either for Nike, Reebok, or Adidas

Adaddicted's picture
Adaddicted
Activity Score 3435

Nope!

withalltherespects

hadrianapolis's picture
hadrianapolis
Activity Score 733

It doesn't express the function of the product in a correct manner...

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