Posters made with environmentally friendly, water-soluble ink were placed above wild postings around Vancouver. When it rained, the ink bled onto posters below, showing how oil spills affect everyone.
Advertising Agency: Rethink Communications, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Todd Takahashi
Copywriter: David Giovando
Photographer / Videographer: Carson Ting
Editor: Chris Nielsen
Producer: Ninette Aves
Account Managers: Daylan Wong, Jillian Yaehne
Printer: True Colours
Music: Grizzly Bear "Foreground"