Every two weeks the lungs on the billboard would be repainted to grow steadily healthier, as if the person had quit smoking. It's a simple, yet compelling visual to catch people's eye and remind them that when you quit smoking, your lungs get healthier.
Outdoor advertisment created by EnviroMedia, United States for Office of Tobacco Prevention and Control, within the category: Public Interest, NGO.
Quit Smoking. Get Healthier.
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