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Published/Aired: 
November 2009
Description: 

No additives or preservatives.
(Because you can't be almost virgin.)
Purify your world.

Advertising Agency: Barnes, Catmur & Friends, Auckland, New Zealand
Executive Creative Directors: Paul Catmur
Copywriter: Paul Catmur
Art Director: Crispin Schuberth
Photographer: Rory Carter
Retouching: The Lounge
Typography: Brad Stratton

Comments (11)

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Highest Rated

Guest's picture
Guest

or it is just terrific or just ccovers all the grounds

adabortion's picture
adabortion
Activity Score 615

Yeah, baby! say it all... say it all!!!!

silvi's picture
silvi
Activity Score 4172

I like copy

Hellas's picture
Hellas
Activity Score 1172

i love it! but shouldn't you underline "or"?

"I don't live in Greece, Greece lives in me..."

bknowlden's picture
bknowlden
Activity Score 3647
shahidali's picture
shahidali
Activity Score 4069

hats off to Paul Catmur. Superb copy. This copy is convincing......
good art direction

shahid

majx20's picture
majx20
Activity Score 58

good, strong copy, simple artwork... its good

rolling.stone's picture
rolling.stone
Activity Score 2741

good copy

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~ Quite obviously, I have gathered no moss ! ~

ACreativeSpirit's picture
ACreativeSpirit
Activity Score 176

works a lot better than the other ad

Always try to be unique even when forced to conform.

Guest's picture
Guest

When NZ males drink a lot of 'Pure', they tend to get angry with their lot and take it out on women, most of whom are not virgins. Sometimes they will hit them over the head with the bottle drawing blood and creating the illusion of a newly consummated relationship.

Guest's picture
Guest

it is funny

Guest's picture
Guest

or it is just terrific or just ccovers all the grounds

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